Marketing Executive Job at SBC Consulting

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Job Title: Marketing Executive

Location: Lagos, Nigeria

Company: SBC Consulting

RESPONSIBILITIES:

Strategic Marketing and Planning.

Co-leading (with Program) the coordination of the Program, Marketing and Client Relations activities

Leading the development and delivery of the strategic marketing plans – based on stakeholder insights as well as category and competitive data.. Plan should include strategies for volume and market growth

Leading the creation of demand-driving marketing programs to create business growth (including all marketing messaging). Identifying ways to maximize market demand and in-market success

Appropriately positioning brands while taking risk mitigation and market opportunities into consideration

Ensuring that the voice of the customer and market insight become an integral part of the business strategy and market prioritization

Sales and Client Relations

Working in collaboration with Strategic Advisors, Program and Government Relations partners to set strategic direction that drives brand and product preference among states and other key audiences

Understanding key needs of states and key audiences as input to shape strategic direction for Strategic Advisors and Client Relations Directors

Working with Strategic Bidding and Scoping, Program, and others on the development of Request for Proposals (RFPs) and Requests for Information (RFIs )

Ensuring the text is driven by market insights

Developing claims for use in RFPs / RFI                           Allocating and managing the Marketing budget – securing additional resources for potential opportunities and relinquishing resources when appropriate.

Helping to ensure effective communication

Required Experience:

Bachelor's degree in Business, Marketing, Communications or related field of study or equivalent combination of work and education. 5-10 years of business, brand management and/or marketing (or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired) is necessary

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