Peering Into the Future of Online Video

[ECTNews]

 2010 saw many large retailers experiment with online video. According to eMarketer, nearly three quarters of all U.S. retailers featured video on their sites in Q4 of 2010, which is up 55 percent from a year earlier. They created homepage videos, how-to videos and select product videos on their websites and other channels such as YouTube. Many retailers took a qualitative view of program success, using metrics such as view rates, completion rates, number of videos viewed per visit, stickiness of video viewers, etc.