Brand Specialist Job at Fan Milk Plc

[Jobrib]

Job Title: Brand Specialist

Company: Fan Milk Plc

Location: Lagos, Nigeria

Job Type: Full Time

Qualification: BA/BSc/HND  

Experience: 2-3  years

Job Field: Safety and Environment / HSE  

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Fan Milk Plc is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria. Fan Milk Nigeria is a well established and fast growing food processing industry offering wide range of products.

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Purpose: – Identity is important for any product & brand in today's competitive marketplace. Fan Milk Nigeria is looking for a Brand Specialist whose role will be creating a lasting impression among consumers, customers and other stakeholders thus improving product sales and market share. – The brand specialist together with the sales team will be responsible for monitoring market trends and oversees trade marketing, brand marketing, advertising and brand P&L. – He/She will work closely with Sales, Product developments unit, QA, marketing personnel, finance to ensure the right message is delivered and executed for optimal visibility, transactional growth & ultimately the brand P&L.  – Fan Milk has been serving the Nigerian market with high quality products at affordable prices for more than 50 years, there is a strong need to reposition the brand for growth. There is a need to revive and re-launch company's existing products and brand as a whole.

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Principal Accountabilities and Skills: – Developing Insights and understanding Marketing Dynamics – Relevant experience on ATL, BTL, Through-the-line and E-Marketing Communication – Analysis of product strengths and weakness vis-a-vis competition – Strong data analytics of current market trends, market surveys and volume share, pricing and share in shop data – Execution against the Trade Marketing business plan with key output in the brand P&L, brand health and market share. – Write proposals, provide decision support and reliable research & execution recommendation. – Conduct project briefings and be in charge of execution and price tracking. – Must have an instinctive feeling about future product concepts and must have good analytical skills. – Be a good listener with the ability to drive multi-dimensional team to attain result as per business plan. – A high energetic and passionate individual

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Critical Qualifications/Experience: – Must be a graduate with HND or BSc in any Social Science or Marketing discipline – Must have at least 2-3 yrs experience in Brand Management with an FMCG – Strong interpersonal skills to build good working relationships across all functions and markets. – Strong flare for numbers and analytical – Convincing personality, good planner, self-starter and committed to results – Attention to details/Good Project Management Skills – Must have strong trade marketing knowledge – Reporting and PowerPoint presentation skills

Business Development skills

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Learning & Career Opportunities: – Danone & Abraaj are the parent company of Fan Milk Nigeria which offers intra-departmental, inter-company and global opportunities. – In-depth Knowledge of Fan Milk business, its competitors and general dairy business knowledge. – Marketing Strategy, product development and situation analysis of own and competition.

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