CRM and MBAs

[ECTNews]

 On Sunday, July 10, Time Magazine posted a book review of sorts by Rana Foroohar. "Driven Off the Road by M.B.A.s" is really a riff on Bob Lutz's new book, Car Guys vs. Bean Counters: The Battle for the Soul of American Business.  Lutz should know something about his topic since he spent a 47-year career in the halls of power at Ford, BMW, Chrysler and GM. Lutz's argument is not new, and I should say here that I haven't read the book.  But I did read David Halberstam's magisterial book in the 1980s, The Reckoning, which makes the same argument.