Goodbye TV Show Rentals - and Goodbye External Hard Drives

[ECTNews]

 My unhappiness with Apple's decision to cancel iTunes TV show rentals for 99 cents led me to get a glimpse of Apple's new iCloud-related world. As it was widely reported, Apple decided to ditch the rental program because consumers overwhelmingly prefer to buy their TV shows. I don't have the data in front of me, the hard numbers that Apple has showing how many TV shows customers were renting vs. how many shows they were buying. But I can't say I believe Apple on this one. If Apple showed a pie graph with tiny slice of rental pie, OK, I would take them at their word.

e-Commerce Times