Fool Me Once?

Started by ECTNews, Sep 23, 2011, 12:02 AM

ECTNews

 Shades of George W. Bush and Victoria's Secret all in one.  We got fooled again last week by our own ineptitude and inability to learn from history when retailer Target's website crashed under the weight of a highly successful marketing campaign.  The last time anything remotely similar happened was when Victoria's Secret decided to do an online fashion show. The results and root causes were the same: too many eyeballs, too little bandwidth. In case you didn't see this, customers had ravenous appetites for the Italian designer Missoni's clothing, and the Target site was no match.

e-Commerce Times