Online Ad Scams, Part 2: Fighting Back

[ECTNews]

 Victims bilked of their money by fake online ads are not the only ones hurt. "Blatant fraud, like the fake-news diet promotions and other online scams that have sprouted in recent years, only serves to undermine consumer confidence and eventually marketers and business as a whole," said attorney Bill Rothbard. "For the Internet to achieve its full potential as a commercial medium, it's essential that the online direct response marketing industry establish a clear set of best practices and an effective program of self-monitoring and self-regulation."

e-Commerce Times