Silverpop Sees Location-Based Marketing as Golden

[ECTNews]

 Facebook, check. Twitter, check. RSS feeds, absolutely. Mobile, heck yes. In short, email marketing and marketing automation vendor Silverpop has been steadily adding the social and mobile channels to its range of offerings. Now it is pulling the "check-in" channel into the mix with its acquisition of PlacePunch, a location-based services marketing platform. While location-based marketing campaigns tend to be glitzy attention grabbers, they are still relatively small compared to other online marketing initiatives.

e-Commerce Times