NYT Paywall Experiment: So Far, So Good

[ECTNews]

 The New York Times Co. reported a profit of $15.7 million this quarter, compared with a $4.3 million loss in the same period last year. The boost came from a number of sources, including a cost-cutting initiative, digital ad revenues -- as opposed total advertising -- and digital subscriptions. Launched earlier this year, the paper's online paywall -- a closely watched initiative in the publishing industry -- boosted the number of digital subscribers to 324,000 from 281,000 in the previous quarter. Most customers access the site via PCs, but a growing number are using tablets and e-readers.

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