Can the Nook Color Find a Niche in the Tablet Market?

[ECTNews]

 Barnes & Noble has sent out invitations to a press conference this week in New York City. The specific topic of the event, set for Nov. 7, is unclear -- but it's almost certain the spotlight will be on its Nook. It is widely expected that B&N will unveil its answer to Amazon's Kindle Fire -- that is, a 7-inch Nook Color tablet priced to compete with the Fire in price and functionality. The Kindle Fire has effectively carved out a place for itself at the low end of the tablet market, with its loss-leader $199 price point. Amazon intends to make its profits on content sales.

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