Brand Manager Job at Diageo Brands Nigeria

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Job Title: Brand Manager –Smirnoff

AutoReqId: 30653BR

Function: Marketing / Innovation

Location: Lagos, Nigeria

Level: Level 5 (M1)

Reports To: Marketing Manager, Spirits/RTD Diageo Brands Nigeria

Company: Diageo Brands Nigeria (A subsidiary of Diageo)

Purpose: –          To represent the Smirnoff Trademark, Smirnoff Vodka and Smirnoff Ice, and white spirits for Diageo Brands Nigeria. –          Work closely with the General Manager DBN and Marketing Manager, Spirits & RTD to grow the portfolio opportunities for DBN. –           To make Diageo Brands Nigeria the leading Premium Spirits Company in Nigeria in F12 and beyond.

Context/Scope:

The Diageo Africa vision is to be the most celebrated business in every market it operates. This role is focused on Diageo Africa's ambitions to step-change its growth and investment on Spirits in Nigeria.

Dimensions:

a)  Financial –          Accountability for annual Volume, NSV and TP Targets (AOP) and achievement of Stand Performance. –          Management and Accountability for implementation of A&P spend, Efficiencies and Evaluation across all Brand activities. –          Maintains business critical controls & compliance documentation.  

b)   Leadership and Functional Responsibilities –          Work with the DBN General Manager & Marketing Director, Nigeria to set the Nigeria F15 strategy on white spirits brands. –          Manage the delivery of the AOP for Smirnoff (incl RTD) through excellent execution of GAME Plans & Activities. –          Ensure close up front analysis with other African team members & WASp team on Release Segment insights & how to approach winning Segment leadership for DBN brands. –          Should demonstrate the Diageo Leadership capabilities –     Should have a proven record of Consumer Insights, Commerciality and Excellence in Execution

Top 3-5 Accountabilities

1.  Assist and support the General Manager DBN and Marketing Manager Spirits to deliver the AOP (& overlay) growth aspirations in F12 & beyond.

2.  Support Spirits Brand growth with Marketing Manager by implementing the code for growth for our Spirits Release brands – Smirnoff Trademark (incl. RTD) and J&B.

3.  Develop & lead implementation of Smirnoff Ice & Vodka Game Plans in partnership with GNplc Customer Marketing team.

4.  Develop the local Game Plan and lead the category in the JUBP process.

Qualifications

•         University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications an advantage

•         Proven and strong Brand and Trade marketing experience (5 years) of which there ideally should be min 1-2 years experience or working closely with key players in the Nightlife scene in Nigeria.

Key Experience

•         Experienced level on all Marketing Functional capabilities

•         Must have a thorough understanding of the Release segment and a thorough understanding of Nightlife and club culture in Nigeria.

•         An understanding of Luxury & Lifestyle brand marketing a distinct benefit

•         Prior experience of Digital Marketing (incl Social Media etc) an advantage

Barriers to Success in Role

•           Inability to work in and influence across functional team

•           Lack of understanding & interest in the Release scene & Club Culture.

•           Inability to engage & work collaboratively with West Africa Spirits Team & Agency Partners.

Flexible Working options

Lagos based with some travels within/ outside Nigeria

How to Apply:

•   Visit Diageo Careers

•   Click on "Search & apply"

•   Click on "Search openings"

•   Scroll down and enter "AutoReqId" as Keyword

•   Then select the position for more information and application.

Brand Manager Job