Facebook's Fixing Its Mobile Advertising Problem

[ayodele]

As Internet use moves from the big screen to littler pocket computers, Facebook is struggling with turning its popular, yet buggy, phone aps into money-makers. During its IPO filing last week, Facebook candidly admitted that even though over half of its 845 million members log into the social network via their cell phones, the company doesn't know how to make money off those eyeballs. "We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven," the company explained in its S1. ...