Distributor Development Manager Jobs at Guinness Nigeria Plc

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Job Title: Distributor Development Manager – Spirits

AutoReqId: 31373BR

Function: Sales

Country: Nigeria

Reports To: National Distributor Development Manager

Company: Guinness Nigeria Plc

Parent Company: Diageo

Context/Scope:

•   Diageo is on a journey to become a more customer-centric organization. Nigeria is a major market for Diageo and has historically been involved in the sale and manufacture of beer, Lager, RTDs and Malt drinks within this market.

•   The Nigerian drinks market is highly dynamic. In that regard, Nigeria presents a great spirits growth opportunity.  Diageo Brands Nigeria (DBN) has been established to expand Diageo's operations and portfolio of brands by venturing into the marketing and sales of Diageo's already existing rich Spirit brands.

•   A key contributor to the success of the DBN strategic plan is an effective distributor development sales team demonstrating industry leadership via translating Trade Strategy and Brand Game Plans into a world class commercial plan and winning the Consumers & Shoppers and retailers at moment of purchase via understanding of consumer/retailer  needs.

Dimensions:

a)   Financial: Accountability and Responsibility for the Regional Distributor Sales Force Overhead budget, A&P budgets allocated from marketing to distributor development sales, Tactical operating budget and POS items.

b)   Market Complexity: The Nigerian Liquor landscape is complex with major challenges; high import tariffs on spirits and an immature retail market. The development of the route to market will be key to unlocking the potential of the Diageo spirits portfolio. There is a developed formal On trade channel in the major urban areas whilst opportunities for spirits within the broader TBA business are as yet unrealised.

c)   Leadership and Functional Responsibilities

Leadership: Embody all the Diageo values

Functional Capabilities:

•   The role is responsible for the Spirits regional distributor development sales leadership within the Guinness Nigeria business and will lead, implement and execute marketing strategic plans at distributor and wholesale  at the regional level and be accountable for the execution of priority sales drivers.

•   He or she will also be responsible for the relationship between Diageo Spirits and our key distributors.

Purpose of Role: To lead, motivate and develop the regional distributor development sales structure to deliver the annual operating plan in line with the long term strategy.

Top 3-5 Accountabilities:

•   Deliver Annual Operating Plan: Lead wholesale & distributors' management strategy at the Region to develop customised annual plan to deliver financial and volume targets for priority brands and excellent execution in the implementation of business plans, trade term compliance, cycle activation and category management at wholesale.

•   Attract, Develop and Retain Great Talent: build people management capability by engaging in personal growth and development of Business Development Executives. Ensure 50% of time on accompaniment.

•   Measurement: deliver marketing plans via Market share data and Brand health scores and ensure satisfactory audit reviews inControls, compliance and governance

Qualifications and Experience Required:

•   Graduate with 5 years minimum commercial expertise gained across Sales/ Consumer Marketing or Sales Management.

•   Good people management skills

•   Good track record in sales

Barriers to Success in Role: Inability to build relationships with a diverse range of internal and external partners and translate business goals into specific territory objectives

Flexible Working options: Role is based in a defined geographical area with minimum of 80% field presence.

How to Apply:

• Visit Diageo Careers  

• Click on "Search & apply"

• Click on "Search openings"

• Scroll down and enter "AutoReqId" as Keyword

• Then select the position for more information and application.

Distributor Development Manager Jobs