Product Brand Manager Job in Nigeria at Mouka Ltd

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Job Title: Product Brand Manager

Location: Head Office, Ikeja

Company: Mouka Ltd

Directly Reports To: Head Of Commercial

Division/Department: Commercial/Marketing

External: Marketing Agencies/ Consultants, Suppliers, Media, Regulatory and Government Agencies.

Job summary:

•   Job holder will be expected to manage assigned products/brand to achieve market share objectives

•   In collaboration with the Head of Commercial, develop and implement marketing plan, strategies and programs for the assigned product/brand.

•   The incumbent will support the development of communication materials in partnership with relevant agencies.

•   The role includes increasing the profitability of existing and new products through appropriate pricing and marketing activities to achieve sales objectives for product category.

RESPONSIBILITIES

Strategic:

•   Establish an excellent understanding of the market potentials, opportunities and competitive activities by maintaining a system of market research for product category.

•   Ensure that all marketing programs have quantifiable objectives to measure results.

•   Identify new product and market opportunities; guide the implementation as well as the management of the product portfolio.

•   Identifies and respond to changes in the economic and business environment that may potentially warrant modifications to assigned product category and operational strategies.

•   Work closely with the Sales team to develop annual marketing plan that includes an effective communication strategy for assigned brand / product portfolio.

•   Work with the relevant functional areas to determine product pricing to ensure set prices deliver on company-wide financial objectives.

•   Work in collaboration with the Sales team to implement marketing and sales campaigns in line with corporate objectives.

Operational:

•   Brand & Communication

•   Develop and implement communications initiatives that will result in the growth of assigned products/brand across regions.

•   Identify effective and creative lead generation and initiatives utilising appropriate marketing tactics (e.g. promotional print, e-campaigns, events, advertising, direct marketing, tele-marketing) to drive brand awareness.

•   Enforce accurate representation of the brand as detailed in the brand manual.

•   Ensure the development and delivery of all marketing collateral including but not limited to; briefs, copy writing, design, print production, distribution of promotional materials, media placement, direct mail, internet and e-mail communication.

Relationship Management:

•   Identify and report on business opportunities with existing and prospective clients.

•   Continuous development and maintenance of Customer Relations Management solutions.

•   Liaise with external agencies including PR, design, printers  – ensuring quality of service and value-for-money.

•   Support, maintain and develop key relationships with individuals, external groups, partner organisations, influencers, local communities and other stakeholders.

•   Work with relevant departments to select suitable service vendors and agencies to ensure all marketing tools are in place and of desirable quality.

Research & Promotions:

•   Review analysis of activities, costs, operations and forecast data to determine progress towards stated goals and objectives.

•   Conduct competitive and market share surveys and analysis as required.

•   Support the development of marketing and promotional programs, including product brochures to stimulate demand for our range of products/services, and ensures the execution of these programs.

•   Financial Responsibilities

•   Ensure that all related expenses as approved by Line Manager are judiciously  used to achieve set objectives.

•   Conducts profitability analysis for product category to maximize long term sustainable profitability.

•   Supports the sales force and distributors by providing marketing information and sales tools.

•   Monitor the execution of marketing programs including assessment of feedback/impact to gauge positioning.

Other: Performs other assigned duties as delegated from time to time by line manager.

Qualifications and requirements:

•   A first degree or equivalent from a reputable institution of higher learning in Nigeria.

•   Minimum of 4 years brand/product management experience in a reputable business environment, preferably in the FMCG industry.

•   Brand and product Strategy Development and Execution.

•   Selling and Marketing Acumen.

•   Creativity/ Innovative.

•   Leadership/Supervisory.

•   Negotiation.

•   Team Playing.

•   Oral & Written Communication.

•   Presentation / Reporting.

•   Project Management.

•   Relationship Management.

Method of Application:

Submit your application online with CV and cover letter or post hard copies to the address below:

HR Department

Mouka Ltd,

Plot M Awosika Avenue,

Ikeja Industrial Estate,

P.O. Box 160, Ikeja,

Lagos.

Deadline 13 June 2012.

Product Brand Manager Job in Nigeria