Why Does it Cost $300 to Buy Avatar on 3D Blu-ray?

[techieguy]

Who's buying 3DTVs and 3D Blu-ray players? People who watched 3D movies in theaters, then want to re-live the experience at home. So why are the top movies, like Avatar and Coraline only available as bundles with hardware? What's the deal?



It's a matter of greed. Home theater 3D is still a crawling infant, meaning most of the population still needs to buy hardware. But what's the differentiating factor between Samsung's 3D set and Panasonic's, or even Sony's, if you're a Costco shopper? How can normal people tell the difference between any Blu-ray player that's not the PlayStation 3? It's pretty much impossible, which is why companies' ads don't rely on specs or saying their version does 3D better.         

Why Does it Cost $300 to Buy Avatar on 3D Blu-ray? [Rant]