Sun
Life
(right)
and
the
Basketball
Association
of
Hong
Kong,
China
(left)
held
a
partnership
signing
ceremony.
Extending
Global
Basketball
Support
to
Drive
Local
Basketball
Development
Sun
Life
has
been
committed
to
promoting
a
healthy
lifestyle
and
believes
that
basketball,
as
one
of
the
world’s
most
popular
sports,
can
enhance
physical
and
mental
health
and
community
cohesion.
Since
2014,
Sun
Life
has
supported
the
NBA’s
Toronto
Raptors,
becoming
the
team’s
first
jersey
patch
sponsor
in
2017.
In
2023,
Sun
Life
further
strengthened
its
commitment
to
basketball
by
reaching
a
multi-year
sponsorship
agreement
with
Canada
Basketball,
becoming
the
official
jersey
sponsor
and
Official
Health
and
Wellness
Partner
for
Canadian
men’s
and
women’s
national
teams,
in
line
with
its
philosophy
of
promoting
healthy
living.
Mr. Clement Lam, Chief Executive Officer of Sun Life Hong Kong Limited, stated at the signing ceremony, “Sun Life’s mission is to help clients achieve lifetime financial security and live healthier lives. Our global headquarter in Canada has been supporting basketball development since 2014 and has actively expanded to many regions in Asia in recent years. This partnership with the Basketball Association of Hong Kong, China, will focus on both commercialization and professionalization, leveraging innovation and diverse collaboration to enhance the local basketball ecosystem, fulfilling our corporate mission.”
Three-Year
Partnership
Covering
Three
Key
Areas
to
Achieve
Sustainable
Development
Sun
Life
is
committed
to
building
a
sustainable
and
healthy
society
and
understands
the
importance
of
popularization
and
professionalization
for
sports
development.
Therefore,
this
partnership
covers
the
following
three
areas.
1.
Athlete
Support
Sun
Life
will
use
its
insurance
expertise
to
provide
medical
and
accident
insurance
for
members
of
the
Hong
Kong
basketball
team,
addressing
the
long-standing
problem
of
athlete
protection.
In
addition,
to
help
young
players
achieve
the
goal
of
dual
development
in
sports
and
academics,
Sun
Life
will
fund
the
establishment
of
a
scholarship
program
by
the
BAHKC
to
provide
scholarships
for
members
of
the
Hong
Kong
U18
and
U22
basketball
teams
who
have
successfully
enrolled
in
or
are
currently
attending
university.
It
will
also
establish
a
2.
Basketball
Popularization
To
encourage
more
people
to
continue
participating
in
basketball
and
improve
their
skills,
Sun
Life
will
sponsor
various
basketball
competitions,
assisting
in
revolutionizing
the
games
and
promoting
basketball
development.
One
of
the
key
projects
is
the
“Hong
Kong
Open
Division
Men’s
and
Women’s
Basketball
League,”
which
will
be
title-sponsored
by
Sun
Life.
This
will
be
Hong
Kong’s
first
self-financing
league
with
a
promotion
and
relegation
system,
establishing
a
clear
development
pathway
for
teams
and
players
while
strengthening
the
competitiveness
of
local
basketball.
The
league
will
have
no
age
restrictions,
and
players
of
any
age
can
sign
up
to
participate
and
compete
in
the
same
event.
It
is
expected
to
become
the
largest
and
most
developmental
basketball
league
in
Hong
Kong,
in
line
with
Sun
Life’s
philosophy
of
promoting
a
healthy
and
active
lifestyle
and
building
a
healthy
and
inclusive
community.
Glen
Yang,
a
member
of
the
Hong
Kong,
China
Basketball
Team,
who
has
participated
in
professional
leagues
in
Canada,
Spain,
and
Taiwan,
agrees
that
the
Open-League
will
be
able
to
attract
more
players
to
participate
and
contribute
to
the
development
of
basketball
in
Hong
Kong.
From 2025 to 2027, Sun Life will also sponsor the National Day Cup Basketball Tournament, inviting local universities and tertiary institutions to participate, using basketball to promote community cohesion and provide more resource support for sports development in tertiary institutions. The competition will also invite overseas university teams to participate, strengthening exchanges between Asian university basketball teams, encouraging healthy competition, and thereby improving the competitive level of local basketball.
3.
Community
Outreach
Since
2023,
Sun
Life
has
partnered
with
Beyond
Sport,
a
global
foundation
promoting
sustainable
social
change
through
sports,
to
promote
the
“Hoops
+
Health”
charity
program
in
Asia,
including
Hong
Kong.
Following
last
year’s
collaboration
to
revitalize
the
Wah
Sum
Basketball
Court
in
Fanling,
hold
basketball
coaching
workshops,
and
organize
youth
basketball
activities,
this
year,
they
will
expand
the
program
and
hold
free
youth
basketball
workshops
in
various
districts.
This
encourages
young
people
to
develop
an
optimistic
and
positive
lifestyle,
emphasizing
both
physical
and
mental
well-being.
Mr. Benny Chow, Team Leader of the Youth Team of the Basketball Team of Hong Kong, China, said, “We will work with Sun Life to deepen the promotion of community basketball and connect it with more professional and comprehensive systematic training. We aim to bring new energy into the local basketball, discover and nurture new talent, and attract more young people to join basketball and even develop basketball careers.”
Sun
Life
and
BAHKC
Join
Forces
to
Promote
a
Healthy
and
Active
Lifestyle
Sun
Life
is
committed
to
promoting
basketball,
not
only
to
encourage
young
people
to
develop
healthy
living
habits
through
basketball
but
also
to
embody
the
value
proposition
of
Sun
Life’s
agency
team
through
this
passionate
sport:
“Collaboration,”
“Progressive,”
and
“Impactful.”
Mr.
Mark
Tian,
Chief
Agency
Strategy
and
Growth
Officer
of
Sun
Life
Hong
Kong
Limited
stated,
“Sun
Life
values
the
holistic
development
of
our
financial
advisors
and
encourages
the
team
to
contribute
to
the
community
by
actively
participating
in
sports
and
community
activities.
Therefore,
we
have
formed
a
basketball
team
and
will
sign
up
to
participate
in
the
Hong
Kong
Open
Division
Men’s
and
Women’s
Basketball
League
sponsored
by
Sun
Life
to
promote
healthy
living
through
action.
We
hope
that
through
this
cooperation,
we
can
showcase
Sun
Life’s
long
tradition,
dynamic
business
development,
and
sustainable
future
and
further
embody
Sun
Life’s
team
spirit
of
One
Team,
One
Goal,
Win
As
One.”
Mr. Siu-wong Chan, Executive Vice President and Honorary President of the Basketball Association of Hong Kong, China, added, “Sun Life has been promoting healthy living in different ways and is committed to bringing the community together through sports. Our shared vision for basketball development aligns perfectly. This collaboration will bring new energy to local basketball by not only providing substantial resources to support its growth but also by having Sun Life’s team actively participate in the league. This encourages the public to embrace an active and positive lifestyle.”
Hashtag: #SunLife #BAHKC
The issuer is solely responsible for the content of this announcement.
Support InfoStride News' Credible Journalism: Only credible journalism can guarantee a fair, accountable and transparent society, including democracy and government. It involves a lot of efforts and money. We need your support. Click here to Donate