- Strategic partnerships and nationwide events make cashless payments more accessible and beneficial for all Vietnamese consumers
- The new Click to Pay solution, seamless e-wallet integration, and exclusive Visa promotions offer faster, easier, and more rewarding ways to pay every day
HCMC, VIETNAM – Media OutReach Newswire – 13 June 2025 – Visa, a global leader in digital payments, is reinforcing its commitment to Vietnam’s national digital transformation by partnering with the Cashless Day 2025 campaign. This annual series of activities is organized by Tuoi Tre Newspaper under the direction of the State Bank of Vietnam.
At
the
conference
themed
‘Cashless
Payments
Driving
the
Digital
Economy’
on
June
14,
Visa
will
present
regional
case
studies
on
a
variety
of
solutions
aimed
at
making
cashless
payments
more
convenient
across
the
public
sector,
enterprises,
and
for
individual
users.
These
include
the
use
case
of
Diia,
the
digital
citizen
application
in
Ukraine
empowered
with
Visa
credentials
to
enable
the
digitization
of
public
services
payment
and
to
accelerate
government
support
for
underserved
communities;
Visa
Accept,
which
enables
micro-sellers
to
accept
electronic
payments
easily;
and
the
integration
of
Visa
as
a
funding
source
in
Vietnam’s
most
popular
e-wallets
enhancing
the
overall
customer
experience.
Visa’s involvement extends beyond the Conference, with a series of partner collaborations and communication initiatives throughout the campaign period. During the Cashless Festival – Ting Ting Day, to be held from June 14 to 15, Visa will co-host engaging activities such as digital experiences, voucher giveaways, and promotional gifts to encourage the adoption of cashless payments via the UrBox loyalty platform, alongside Starbucks promotions for contactless and mobile payments at the Ting Ting Life area. As a leading digital rewards provider, UrBox partners with Visa on the UP Rewards program, enabling cardholders to link their Visa card, earn up to 20% back in points at over 300 merchants, and redeem them for eVouchers from more than 600 brands. In the Ting Ting Wow space, in collaboration with Shinhan Bank Vietnam, Visa will also showcase solutions for small and medium-sized businesses at a dedicated booth, helping business owners better manage their finances, optimize spending, collect reward points, and access premium services.
“Digital
payments
and
mobile
solutions
are
playing
a
vital
role
in
powering
Vietnam’s
booming
digital
economy,
and
we’re
committed
to
driving
this
growth
through
our
technology.
Visa
is
proud
to
support
the
Vietnamese
government,
our
clients,
and
partners
in
their
digital
transformation
journey.
Through
our
payment
initiatives,
we
aim
to
help
build
an
inclusive
financial
ecosystem
where
everyone
can
access
safe
and
convenient
digital
payment
services,”
said
Ms.
Dung
Dang,
Visa
Country
Manager
for
Vietnam
and
Laos.
With its vision to be ‘the best way to pay and be paid,’ Visa continues to strengthen its partnerships in Vietnam, particularly with banks, leading technology companies and innovators in public services. Through Visa Government Solutions, Visa is enhancing transparency and efficiency in public sector transactions, supporting e-government services and smart transportation infrastructure.
Further demonstrating its commitment to digital security, Visa participated in the Vietnam Security Summit 2025. At the event, Abdul Rahim, Visa’s Head of Risk for Southeast Asia, discussed key regulatory priorities for the Asia Pacific region, with a focus on consumer protection, data security, and the resilience of national payment systems. The session also highlighted Visa’s ongoing efforts to improve payment security through advanced fraud detection, regulatory collaboration, and technological investment.
Visa recently unveiled several groundbreaking product innovations and strategic collaborations at the Visa Asia Pacific Media Showcase to usher in the next generation of commerce across the region. Notably, Click to Pay is now live in Vietnam, enabling Techcombank and VPBank Visa cardholders to enjoy seamless online shopping experiences with participating merchants. Visa also announced the upcoming launch of Flex Credential, a new solution for the Vietnamese market that offers consumers greater flexibility over their spending.
To coincide with the early launch of the Vietnam Grand Sale 2025 by the Department of Industry and Trade, Visa is offering exciting promotions, including 20% off when paying with a Visa card at six brands under the Golden Gate restaurant chain, discounts at ACFC brand stores, and special ride-hailing promotions with Be, Grab, and Xanh SM for travel between all stations on Ho Chi Minh City’s Metro Line 1.
Through Cashless Day 2025, Visa once again affirms its role as a strategic partner in connecting stakeholders – ranging from Government and businesses to consumers – to realize the national goal of digital payments, while expanding financial access for the community.
https://www.visa.com.vn/en_VN/about-visa/newsroom.html
https://www.linkedin.com/company/visa
https://www.facebook.com/visavn
Hashtag: #Visa #CashlessDay #FinancialInclusion #Digitalization
The issuer is solely responsible for the content of this announcement.
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