As Chinese apps continue to expand into global markets, InMobi is at the forefront of delivering the next generation of mobile experiences—offering high-impact, user-centric ad solutions and custom monetization strategies that drive measurable business outcomes. Attendees are invited to explore InMobi’s latest innovations and client success stories at ChinaJoy 2025.
Standing
Out
in
a
Competitive
Landscape
In
the
fast-evolving
mobile
advertising
space,
InMobi’s
full-stack
ad
platform—encompassing
DSP,
SSP,
and
owned-and-operated
(O&O)
media—distinguishes
it
from
both
local
and
international
competitors.
At
the
core
of
this
differentiation
is
Helix
AI,
InMobi’s
proprietary
intelligence
engine
that
powers
ad
decision-making
and
optimization
at
scale.
Supported
by
a
dedicated
team
of
local
experts,
InMobi
enables
Chinese
developers
to
reach,
acquire,
and
monetize
high-value
users
efficiently
across
global
markets.
This distinct edge is delivering tangible results in the U.S. market. For instance, a leading gaming studio in China saw a 5% increase in ARPDAU for one of its top-performing titles after integrating InMobi’s SDK. s Another fast-growing mobile games platform exceeded its ROAS targets and successfully acquired high-LTV users by leveraging Helix-powered campaign optimization capabilities. In an industry known for churn, InMobi has maintained a remarkable 90%+ client retention rate, underscoring the platform’s reliability and value in the U.S. market.
“We’re incredibly proud of the growth we’ve helped unlock for our Chinese partners,” said Kunal Nagpal, Chief Business Officer at InMobi. “ChinaJoy is the perfect platform to showcase how our AI-driven solutions, global reach, and strong local presence are empowering developers to succeed on the world stage.”
Strategic
Vision
and
Product
Innovation
Looking
ahead,
InMobi
is
doubling
down
on
its
investment
in
China
with
a
multi-faceted
strategy
that
combines
technological
innovation,
market
expansion,
and
local
expertise.
At ChinaJoy 2025, InMobi is excited to announce the upcoming launch of Helix AI, its next-generation artificial intelligence engine that powers AcquirePro and Re-EngagePro—two core solutions designed to deliver smarter, data-driven user acquisition and re-engagement across global audiences.
Simultaneously, InMobi’s, associate company Glance, is expanding its Glance Ads offering, unlocking new monetization opportunities in India and Southeast Asia through platforms like Glance, Roposo, and Nostra. Earlier this year, Glance launched Glance AI, an AI commerce platform that creates an inspiration-led shopping experience for the emerging ‘AI consumer.’ The app is available in 140 countries and has been integrated with Motorola Edge phones in India and select Sharp models in Japan, with plans for further collaborations. Built on an open architecture, Glance AI transforms devices into smart commerce solutions and will soon expand into beauty and travel categories.
To further strengthen its execution in China, InMobi has appointed Grace Gui as Head of DSP Business for China, ensuring that partners benefit from local strategic support backed by global scale.
Visit
InMobi
at
ChinaJoy
InMobi
welcomes
all
ChinaJoy
attendees,
where
they
can
experience
live
demos
of
Helix
AI,
discover
how
InMobi
is
empowering
Chinese
developers
accelerate
global
success,
and
engage
with
both
the
local
leadership
team
and
global
product
experts.
The
booth
will
serve
as
a
hub
for
collaboration,
strategic
discussions,
and
innovation
showcases—demonstrating
how
InMobi
is
redefining
the
mobile
experience
for
both
advertisers
and
users.
InMobi’s
booth
location:
B906,
Hall
W3
of
Shanghai
New
International
Expo
Center
(BTOB
Business
Negotiation
Hall)
Hashtag: #InMobi
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