Born
from
Craftsmanship,
Built
for
the
Field
Known as “Generally Resistant Enough To Anything”, the Greta boot is a rugged innovation designed for industrial professionals who rely on their footwear every day. The new product launch demonstrates the blend of traditional leather craftsmanship with cutting-edge safety performance.
After the success of its sneaker-style WORKSafe Starfire, SafetySam sought to create something more timeless. Inspired by classic leather boots and the designer’s own appreciation for Goodyear-welted construction, Greta was developed to meet a clear gap in the Singapore market: a durable, stylish, and functional safety boot that doesn’t compromise in wet or high-intensity work environments.
“Cemented and injection-moulded soles just don’t cut it in our humid climate,” said Jeffrey Seah, General Manager at PDS International. “We needed a boot that wouldn’t split, would age well, and still meet the demands of modern workers.”
What Sets Greta Apart
Greta is certified to EN ISO 20345:2022+A1:2024 and SS513:2005. It has been field-tested and endorsed by workers across construction, oil and gas, manufacturing, and logistics sectors. The new product launch introduces a range of features to deliver protection, performance, and durability.
-
Goodyear-Welted
Construction
for
water
resistance
and
long-lasting
durability
(WR).
-
Natural
Latex
Outsole
with
superior
grip
and
hot
contact
resistance
(HRO).
-
Free
Lacing
System
for
quick
on-and-off
without
sacrificing
style.
-
Metatarsal
Impact
Gel
Guard
(M)
to
shield
the
top
of
the
foot.
-
Penetration-Resistant
Sole
(PS)
that’s
non-metallic
yet
highly
protective.
-
Antistatic
Protection
(A)
to
guard
against
electrostatic
discharge.
-
Energy
Absorption
Heel
(E)
and
PU/PE
insole
for
fatigue-free
comfort
over
long
shifts.
-
HBR
lining
is
a
waterproof,
breathable
membrane
that
contributes
to
the
overall
shoe
achieving
S7S
compliance.
Who Is Greta For?
The
new
product
launch
targets
the
following
groups:
-
Construction
and
Civil
Engineering
–
where
falling
objects
and
heavy
impacts
are
daily
risks.
-
Oil
and
Gas
/
Marine
–
where
exposure
to
fluids,
heat,
and
slippery
surfaces
is
constant.
-
Heavy
Manufacturing
–
where
hot
metals,
debris,
and
rough
terrain
challenge
every
step.
-
Logistics
and
Warehousing
–
where
long
hours
on
concrete
demand
both
comfort
and
support.
The Story Behind the Boot: Greta and the Wild West
As with all great WORKSafe products, Greta is brought to life through SafetySam’s original comic series. This time, Sam is thrust into a Wild West multiverse—a tribute to the rugged origins of leather boots. There, he combines old-world techniques with modern safety innovations, mirroring the real-world development process behind Greta.
“The Wild West aesthetic captures the spirit of Greta—gritty, independent, and ready for anything,” as revealed by Crystal Heng, Marketing Manager at PDS International. “It’s a fun, narrative-driven way to express the soul of the product.”
The comic not only reflects the journey of a boot but also conveys a belief: workwear can be both legendary and practical.
Authentic Launch, Real Connections
The product launch is in line with SafetySam’s long-standing community—those who’ve supported the brand’s evolution from the ground up. The campaign now expands across digital platforms, social media, and storytelling content designed to resonate with both seasoned tradespeople and a new generation of users.
Notably, SafetySam is actively exploring partnerships. It is seeking content creators, industrial influencers, and distributors who share the same appreciation for quality craftsmanship and purpose-driven gear.
Hashtag: #SafetySam
The issuer is solely responsible for the content of this announcement.
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