AI Is Not A Threat To The Music Industry – Spotify

The Chief Executive Officer of music streaming giant Spotify, Daniel Ek, has come out to say that AI should not be viewed as a threat to the music industry. He recently had his say while speaking at an Open House event at Spotify’s headquarters in Stockholm, and fans have been reacting.

According to him, AI will encourage more people to create music in the future, and he is very optimistic about the new era of creativity the music industry is about to be ushered into.

He added that despite recent allegations saying Spotify paid producers to make thousands of songs under fake AI profiles to push to playlists, the music streaming service will keep advocating for real humans making it big as artists and creators.

His words, “I’m mostly optimistic and mostly very excited because we’re just at the beginning of understanding this future of creativity that we’re entering.

“We want real humans to make it as artists and creators, but what is creativity in the future with AI? I don’t know. What is music?

Now, any one of us can probably create a beat in five or 10 minutes.

The tools that we now have in our availability are just staggering.

Of course there are very scary potential applications for AI, but the more interesting thing for me is that the amount of creativity that creative people will have available at their fingertips is going to be insane.

The barriers for creation are becoming lower and lower. More and more people will create.”

WOW.