These
initiatives
include:
- Launching a customised “Live Better with AIA” Monopoly game set to empower individuals and families to embrace a holistic approach to life, focusing on physical, financial, and mental wellbeing.
- Rolling out a family-centric campaign to encourage Singaporeans to strengthen and secure their family’s financial future.
- Partnering with Rainforest Wild ASIA at the Mandai Wildlife Reserve to inspire a love for nature and wildlife amongst Singaporeans by encouraging meaningful connections that improve wellbeing.
- Series of events specifically catered to affluent and High-Net-Worth (HNW) clients from the AIA Altitude programme, providing them with bespoke experiences that reflects our ‘Wealthbeing by AIA’ proposition.
- Strengthening community bonds with Corporate Social Responsibility (CSR) activities focused on giving back to less-privileged members of society communities and making a positive social impact.
“AIA Singapore has proudly championed the health and well-being of Singaporeans across generations. As needs evolve, we remain committed to introducing innovative initiatives that promote holistic well-being and redefine what it means to live a healthy and active lifestyle. As Singapore marks its 60th birthday, we reaffirm our dedication to helping Singaporeans live Healthier, Longer, Better Lives,” said Irma Hadikusuma, Chief Marketing and Healthcare Officer of AIA Singapore.
Live
Better
with
AIA
x
Monopoly
The
“Live
Better
with
AIA”
Monopoly
game
set
is
Singapore’s
first-ever
insurer-customised
edition
of
the
iconic
game.
Designed
to
reflect
the
nation’s
unique
culture
and
experiences,
it
takes
players
through
key
life
milestones
and
decisions,
highlighting
challenges
and
opportunities
in
health,
wellness,
financial
planning,
and
social
responsibility.
Some
stand-out
features
of
the
“Live
Better
with
AIA”
Monopoly
game
set
include:
- Street tiles representing a Singaporean’s continuous journey of self-growth: Each tile represents distinct lifestyle enhancements, from essential needs to ultimate luxury. By integrating local cultural elements and unique Singaporean experiences, the tiles are designed to reflect the players’ diverse aspirations.
- Traditional houses and hotels replaced with Upgrades and Transformations: Upgrade represents a significant milestone in enhancing one’s lifestyle, such as advanced workshops, personalised wellness plans, or high-end home features. Transformations signify even higher levels of achievement, like attaining expert certifications, investing in luxury property, or accessing exclusive experiences.
- ‘Chance’ cards with a local flavour: Chance cards incorporate Singaporean slang while retaining their original outcomes. Players are encouraged to get up and move to earn their cash, promoting an active lifestyle.
- ‘Community chest’ cards with relatable life moments and community engagement: Players can experience a range of real-life scenarios, such as earning bonuses, receiving angbao money at Chinese New Year, and celebrating family milestones like winning an award.
Irma said, “The Live Better with AIA Monopoly goes beyond financial planning. It’s a platform for families to bond over, learn together, and make informed decisions that enhance their holistic wellbeing. It’s not just about winning – it’s about building a life filled with purpose, personal growth, and meaningful connections.”
The “Live Better with AIA” Monopoly game set is exclusively available through AIA insurance representatives. More details can be found here: www.aia.com.sg/monopoly
AIA
Better
Together
Promotion
To
celebrate
SG60
and
the
National
Family
Festival
in
June,
AIA
Singapore
is
launching
a
special
campaign
to
help
families
safeguard
their
financial
future.
From
6
May
to
31
July
2025,
AIA
Singapore
is
offering
up
to
20%
off
eligible
plans
plus
a
free
family
adventure
pass
to
Mandai
Wildlife
Reserve
(worth
S$200).
This initiative aligns with the national focus on families, empowering Singaporeans—especially young families—to build a strong financial foundation for the future. It also reflects AIA Singapore’s commitment to supporting and strengthening families, recognising their vital role in shaping a resilient society. More details on tthe promotion can be found here from 6 May: www.aia.com.sg.
AIA
Singapore’s
tapir
adoption
and
AIA
Vitality
bounce
sponsorship
at
Rainforest
Wild
ASIA
In
February
this
year,
AIA
Singapore
celebrated
the
opening
of
Rainforest
Wild
ASIA
at
Mandai
Wildlife
Reserve,
reinforcing
its
commitment
to
community
engagement,
wildlife
conservation,
and
healthier
lifestyles.
As
AIA
Singapore
continues
to
support
initiatives
that
promote
well-being
and
sustainability,
this
collaboration
aligns
with
the
AIA
One
Billion
initiative,
which
aims
to
empower
one
billion
people
to
live
Healthier,
Longer,
Better
Lives
by
2030.
For
more
details,
please
refer
to
the
press
release.
Elevating
the
‘Wealthbeing
by
AIA’
Proposition
for
high-net-worth
clients
(HNW)
As
part
of
AIA
Singapore’s
continued
efforts
to
serve
affluent
and
HNW
clients
in
Singapore
and
across
the
region,
a
curated
series
of
events,
momentos
and
experiences
catering
specifically
to
AIA
Altitude
members
will
be
held
throughout
the
year.
Members
of
the
by-invite-only
programme
will
be
provided
access
to
unique
and
bespoke
opportunities
that
reflect
the
‘Wealthbeing
by
AIA’
proposition,
our
belief
that
true
wealth
transcends
mere
financial
wellness
and
encompasses
holistic
wellness.
Additionally, AIA Altitude Pinnacle members celebrating their 60th birthday in 2025 will be gifted an exclusively designed Silk Scarf designed by local designer and founder of Singapore lifestyle brand Onlewo, Mike Tay[1]. The design on the scarf captures the dynamic blend of Singapore’s heritage and progressive nature. The exquisite design mirrors AIA Singapore’s commitment to evolve alongside customers as a trusted partner in health and wealth, a similar reflection Singapore’s transformation in the past six decades into a metropolitan city.
AIA Altitude will also be partnering with the Michelin Guide to present Gastronomic Heritage, a booklet featuring prominent four family-owned restaurants and chefs from Singapore, each with a rich legacy spanning multiple generation. Pulling parallels between these eateries and one’s wealth planning journey, Gastronomic Heritage will spotlight key values about legacy building and inheritance, spurring AIA Altitude members to curate conversations about growing and protecting their wealth holistically. They will also be treated to an experiential, specially curated dish or experience at these featured restaurants.
Other exclusive events for AIA Altitude members lined up for the year include wine and sake pairing sessions with featured brands from Gastronomic Heritage, exclusive SG60 National Day celebration at the AIA Wealth Centre overseeing the view of Padang, a trip to local Gin distillery Brass Lion, paired with a hands-on experience to craft an exclusive bottle of Gin infused with familiar local flavours, and more.
Beyond leisure and enjoyment, these events will also incorporate insightful business topics, ranging from investment strategies and legacy planning to wealth enhancement, empowering AIA Altitude members to achieve holistic success in both their personal and professional lives.
AIA
strengthens
community
bonds
through
increased
focus
on
CSR
Initiatives
AIA
Singapore
is
dedicating
the
year
to
giving
back
to
the
community
through
a
series
of
CSR
initiatives,
with
AIA
staff
and
insurance
representatives
participating
in
volunteer
programmes
to
support
those
in
need.
Its
adopted
charities
will
also
be
invited
to
share
about
their
mission
and
needs
at
various
AIA
office
locations,
encouraging
employees
and
AIA
insurance
representatives
to
contribute
meaningfully.
This
year,
we
will
also
recognise
and
celebrate
the
efforts
of
“AIA
Connecting
Lives”
volunteers
who
dedicate
their
time
to
serving
the
community.
Additionally, as part of AIA Singapore’s sponsorship of Mandai Rainforest Wild Asia, special edition tapir plushies will be available for sale with all proceeds going to the AIA Better Lives Fund.
“SG60
is
not
just
a
time
for
celebration
but
also
a
moment
of
reflection
on
our
shared
values
and
goals
as
Singaporeans.
This
year,
as
we
embrace
‘Building
Our
Singapore
Together,’
we
recognise
that
each
of
us
has
a
role
to
play
in
supporting
one
another
and
shaping
a
stronger,
more
resilient
nation,”
said
Irma.
Hashtag: #AIASingapore
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