POP
MART
Taiwan
adopted
Appier’s
Personalization
Cloud
to
enhance
transparency
and
efficiency
in
limited-edition
product
management.
Effective
product
allocation
and
customer
engagement
are
essential
to
success
in
the
rapidly
expanding
designer
toy
market,
fueled
by
rising
demand
for
collectibles
and
artist-designed
figurines.
According
to
Statista,
the
toys
and
games
market
was
valued
at
approximately
USD
126
billion
in
2023
and
is
projected
to
grow
to
USD
135.9
billion
by
2029,
reflecting
sustained
global
demand.
Known
for
blending
collectible
art
with
pop
culture
through
its
signature
blind-box
format,
POP
MART
Taiwan
partnered
with
Appier
to
realize
its
OMO
vision
and
enhance
the
transparency
and
efficiency
of
limited-edition
product
sales.
“By implementing Appier’s solution, we were able to automate key touchpoints such as the lottery and redemption process, ensuring fairness while delivering a smoother, more engaging customer experience,” said Sabrina Yeh, Public Relations Manager of POP MART Taiwan. “We look forward to expanding our digital capabilities and creating even better experiences for toy lovers everywhere.”
Looking ahead, POP MART Taiwan plans to deepen its collaboration with Appier to further enhance the OMO experience. The upcoming enhancements will enable customers to reserve entry time slots, facilitate flexible allocation of purchasing opportunities among both existing and new members, and dynamically release remaining tickets based on real-time demand. During wait times, personalized add-on recommendations can be delivered to drive higher conversion and retention. These improvements are designed to optimize the limited-edition shopping journey and support sustained growth in the competitive designer toy market.
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Hashtag: #Appier #AI #Business #Technology #OMO #Marketing
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