Beyoncé And Jay-Z Now Practical Vegans

Beyoncé and Jay-Z have come together to urge the entire planet to join them in their journey for practical veganism, something they’ve indulged in for 44 days now.

Close to a year after she announced that it was “Vegan Time!!”, she’s now collaborated with her hubby to put her newfound dedication into practice.

“We used to think of health as a diet—some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible,” they wrote, according to People mag. Still, they aren’t expecting anyone to stick veganism 24/7, or change their lifestyle overnight; instead, their current “mission” is to convince people to incorporate more plant-based meals into their usual diets, which they say is enough to bring about a “profound impact on our health and the environment.” (According to researchers at the University of Oxford, veganism is in fact the “single biggest way” to to reduce your carbon footprint and impact on the environment.)

“We want to challenge you, as we challenge ourselves,” they continued. “We all have a responsibility to stand up for our health and the health of the planet. Let’s take this stand together. Let’s spread the truth. Let’s make this mission a movement.” (Originally, the power couple limited challenging themselves to only 22 days—a number they came to with Borges after studying up on some psychologists’ theory that it takes 21 days to make or break a habit.)

If you do not believe just yet, a few words from Beyonce could inspire you: “If I can do it, anyone can,” she said this past June. “All you have to do is try.” She also credited Borges with “leading by example” with his “decision to live a healthy lifestyle,” which she said has turned him into “the most energetic person” she knows.