Ribbon-cutting
ceremony
for
the
opening
of
the
BATCH
Ningbo
Flagship
Store
Building
a
Lifecycle
Cycling
Ecosystem:
Comprehensive
Solutions
for
Every
Rider.
The
BATCH
Ningbo
flagship
store
operates
under
a
direct
retail
model,
integrating
a
branding
showcase,
product
experience,
professional
services,
and
after-sales
support.
It
offers
riders
a
comprehensive
solution
from
initial
discovery
and
bike
selection
to
joining
cycling
communities.
The
Ningbo
store’s
product
range
covers
the
complete
user
lifecycle,
including
children’s
bikes,
mountain
bikes,
and
road
bikes.
The
store
has
also
introduced
HUFFY,
Covation’s
century-old
children’s
bicycle
brand,
further
enriching
its
family
cycling
portfolio.
HUFFY,
a
household
name
overseas,
revolutionized
the
children’s
bicycle
market
by
inventing
training
wheels
in
1949,
significantly
enhancing
children’s
riding
safety
and
setting
a
new
global
standard
for
children’s
bikes.
On
the
grand
opening
of
the
BATCH
Ningbo
Flagship
Store,
the
Chairman
of
COVATION,
Bailey
Liu
stated,”
Since
the
opening
of
the
BATCH
Suzhou
Flagship
Store,
within
just
30
days,
we
have
opened
the
second
flagship
store
in
the
Jiangsu-Zhejiang-Shanghai
region.
The
opening
of
the
Ningbo
Flagship
Store
is
not
merely
about
opening
another
new
store;
it
signifies
COVATION’s
commitment
and
actions
in
promoting
cycling
culture.
From
Suzhou
to
Ningbo,
we
will
continue
to
strive
to
bring
high-quality
products
and
services
to
customers
in
more
cities.
At
the
same
time,
we
aim
to
further
expand
and
develop
in
the
Jiangsu-Zhejiang-Shanghai
region,
enabling
more
consumers
to
enjoy
BATCH’s
premium
products
and
services.
President
and
CEO
of
United
Wheels
Inc.
(a
wholly
owned
subsidiary
of
Covation)
Bruno
Maier
stated:
“We
are
a
century-old
global
brand
dedicated
to
cycling.
HUFFY
and
BATCH
play
a
crucial
role
in
our
global
business
strategy.
We
will
continue
opening
stores
in
different
regions
of
China,
and
we
believe
that
the
BATCH
bicycle
direct
retail
store
model
will
fuel
our
growth
in
China.
We
believe
our
products
will
be
well-received
by
Chinese
consumers
and
provide
them
with
a
sustainable
and
healthy
mode
of
transportation.”
Covation is a Hong Kong-headquartered vertically integrated holding company, specializing in the research, development, manufacturing, and global operations of cycling and outdoor brands, driven by manufacturing excellence. The Group owns multiple outdoor cycling brands, including Huffy, Batch, Niner, VAAST, Buzz, and Green Machine. Currently, its business serves millions of consumers across more than 50 countries and regions worldwide.
Digital Factory Transformation Drives Growth in Volume and Quality. Since their inception, Covation’s brands including BATCH and HUFFY have consistently delivered diverse, high-quality products to consumers supported by Covation Group’s global manufacturing network. The Group’s manufacturing division FuturuX, dedicated to bicycle manufacturing, operates four major production bases in Ningbo (Zhejiang), Jurong (Jiangsu), Cambodia, and Vietnam. These facilities produce a comprehensive range of products from balance bikes and bicycles to E-bikes, with a maximum annual production capacity of 11 million units. Paul Zhang, Vice President of Production Operations at FuturuX, stated: “Our industry-leading intelligent equipment, production efficiency, global manufacturing network, and rigorous quality control system enables us to complete bicycle production with guaranteed quality.” FuturuX pioneered the intelligent and digital transformation of bicycle manufacturing, upgrading traditional production lines to MCU (Mini Cell Unit) production systems. These integrate laser cutting, automated processing, robotic welding and robotic painting. This transformation has achieved a 20% increase in overall efficiency while reducing workforce requirements by 30%. While advancing digital transformation to enhance productivity, FuturuX maintains its unwavering commitment to quality. In partnership with ACT International Testing Institute, FuturuX operates an independent testing laboratory within its facilities. This lab conducts over 50 ISO standard bicycle tests, including salt spray testing, fatigue testing, and static load testing.
Where Aesthetics Meets Technology, leading the Smart Cycling Revolution. Covation – a name that merges “Collaboration” and “Innovation” – continues to revolutionize cycling through technology-driven design. The company’s commitment to innovation is exemplified by BATCH’s new R2 road bike, recipient of the 2025 Red Dot Concept Design Award. The R2 represents a breakthrough in smart cycling technology, featuring an integrated handlebar display system for real-time performance monitoring. Combined with its super magnesium alloy wheelset, the R2 achieves both lightweight performance and smart functionality – a combination previously unseen in traditional road bikes. This revolutionary smart system will be available worldwide this year, marking a new chapter in cycling innovation.
Looking Forward, guided by its mission to “become the world’s best wheeled products company,” Covation remains committed to excellence on multiple fronts. In manufacturing, FuturuX will continue its digital and intelligent upgrade, enhancing production efficiency to deliver superior wheeled products. On the brand front, anchored by diverse brands like BATCH and HUFFY, along with flagship stores across three locations, Covation provides comprehensive cycling solutions covering the entire lifecycle of our customers’ needs.
Hashtag: #Covation
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