Dancing To Promote Movies Shouldn’t Be The Standard – Jide Kosoko

Nollywood actor Jide Kosoko has spoken up about what he feels about moviestars dancing to promote films. He recently had his say while speaking on the TVC Breakfast Show, and fans have been reacting.

According to him, while some producers believe dancing is the best way to promote their movies, he believes there should be a more organised way of promoting Nollywood films.

Kosoko added that he has travelled around the world, and dancing to push projects is not the standard in other countries.

His words, “There is nothing bad about that style for her, but I’m telling you it is not the best.

There should be a more organised way of promoting our movies. I’ve travelled a lot, and I know that people elsewhere, even actors, don’t dance about their movies. That is not the standard. But unfortunately, our environment is different.”

WOW.

Nollywood is a sobriquet that originally referred to the Nigerian film industry. The origin of the term dates back to the early 2000s, traced to an article in The New York Times. Due to the history of evolving meanings and contexts, there is no clear or agreed-upon definition for the term, which has made it a subject to several controversies.

The origin of the term “Nollywood” remains unclear; Jonathan Haynes traced the earliest usage of the word to a 2002 article by Matt Steinglass in the New York Times, where it was used to describe Nigerian cinema.

Charles Igwe noted that Norimitsu Onishi also used the name in a September 2002 article he wrote for the New York Times. The term continues to be used in the media to refer to the Nigerian film industry, with its definition later assumed to be a portmanteau of the words “Nigeria” and “Hollywood”, the American major film hub.

Film-making in Nigeria is divided largely along regional, and marginally ethnic and religious lines. Thus, there are distinct film industries – each seeking to portray the concern of the particular section and ethnicity it represents. However, there is the English-language film industry which is a melting pot for filmmaking and filmmakers from most of the regional industries.