Expansion
to
Raffles
City
and
New
Dine-In
Concept
Founded
in
2023,
Fieldnotes
began
as
a
boutique
cake
brand
inspired
by
botanical
aesthetics,
subtle
natural
flavours,
and
a
desire
to
offer
quality
cakes
in
Singapore
that
cater
to
everyday
enjoyment
rather
than
just
special
occasions.
Over
the
past
two
years,
it
has
expanded
from
a
single
location
into
a
recognisable
name
among
Singapore’s
lifestyle-conscious
dessert
enthusiasts.
With the new cake shop opening in Raffles City, the brand aims to reach working professionals and city shoppers looking for desserts to share at the office or bring home. The outlet will also feature design elements that reflect Fieldnotes’ connection to nature, including plant installations, stucco walls, and textured finishes. The choice of interior design aligns with the brand’s intention to create a calm, organic atmosphere amid the city’s hustle and bustle.
“This expansion reflects our commitment to reaching more parts of Singapore and sharing our cakes and flavours with a broader community,” said Ms Heng Li Jin, Director of Fieldnotes.
Anniversary
Promotions
and
Merchandise
To
celebrate
its
second
anniversary,
Fieldnotes
will
also
be
introducing
a
series
of
promotions
at
its
Neil
Road
outlet.
These
include
special
in-store
deals,
gifts
with
purchase,
and
the
launch
of
a
limited-edition
merchandise
collection.
The collection, which includes T-shirts, sticker sheets, and cooler bags, marks Fieldnotes’ first venture into lifestyle merchandise. Available while stocks last, these items extend the brand’s identity beyond food, offering customers new ways to engage with its nature-inspired aesthetic.
While no new cake flavours have been officially announced for the anniversary month, the brand continues to explore ingredients such as tea, herbs, cocoa, and nuts. These choices reflect the company’s focus on evoking earthy, natural elements through its offerings.
Growth
and
Future
Direction
The
opening
of
the
new
cake
shop
in
Raffles
City
is
one
step
in
a
broader
expansion
strategy.
A
new
dine-in
concept
is
currently
in
development,
with
plans
to
incorporate
nature
more
deeply
into
both
the
menu
and
the
experiences
they
offer.
According to Ms Heng, Fieldnotes’ evolution over the past two years has been guided by a desire to create cakes that are part of daily life. “Our philosophy is rooted in intentionality, storytelling, and connection—we hope to create meaningful moments through both our cakes and our dine-in spaces,” she shared.
More information on store locations, anniversary events, and product availability can be found at the Fieldnotes website and social media pages.
Hashtag: #Fieldnotes #NewOutlet
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