(Top)
Interfel
Singapore
Roadshow,
(Bottom)
Interfel
Singapore
Kombucha
Workshop
France
has
over
100
different
apple
varieties
thanks
to
its
unique
climate
and
fertile
soil.
Recently,
climate
change
has
significantly
impacted
global
agriculture,
particularly
affecting
fruit
cultivation.
Following
a
challenging
harvest
in
2023,
Europe’s
apple
production
is
anticipated
to
drop
to
its
second-lowest
level
of
the
century,
primarily
due
to
severe
frost
conditions
in
Eastern
Europe,
which
will
result
in
a
total
yield
of
just
10.2
million
tons—a
decline
of
1.3
million
tons
compared
to
the
previous
year.
In
contrast,
France’s
total
apple
production
in
2024
remains
relatively
stable,
projected
at
1.463
million
tons.
This
reflects
a
slight
decrease
from
2023
but
represents
a
2.5%
increase
compared
to
the
three-year
average,
showcasing
the
resilience
of
French
apple
cultivation.
The outlook for specific apple varieties varies widely. While the yield of certain international varieties, such as Granny Smith and Fuji, declines by 26-27%, the production of club varieties and local selections remains relatively steady. For instance, Pink Lady, France’s third-largest variety, is projected to yield 164,000 tons, indicating a modest decline of 5%. Meanwhile, the crop of Jazz is expected to increase by 16%, and both Chantecler and newly introduced varieties are also continuing to grow.
For more than 25 years, French apple growers have proactively embraced innovative and adaptive measures. They are implementing sustainable agricultural practices such as precision irrigation, soil management, and environmentally friendly pest control to ensure the healthy growth of the trees and enhance their resilience. These methods not only protect the environment but also secure a sustainable supply of high-quality apples. Each apple not only tastes delicious but also embodies this commitment.
To introduce the authenticity of its produce and its process of responsible farming, INTERFEL hosted a series of annual activities in Singapore. The series of activities include French Apple Kombucha Workshop for influencers, consumer roadshow, and in-store samplings at major retail stores such as Fairprice, Giant, and Cold Storage. The activities happened from November 2024 until the end of January 2025 with great success.
With emphasis on sustainability, Interfel aims to expand their initiative by promoting diverse methods of consuming French Apples and supporting sustainability through various activities that offer versatile uses for French Apples, promoting health, and minimizing the environmental footprint—all while celebrating the varied culinary possibilities of this nutritious fruit.
These activities were a resounding success, drawing the participation of 25 local influencers in the French Apple Kombucha Workshop and reaching over thousands of consumers through in-store samplings. Consumers also enjoyed lively roadshow events featuring fun games and exciting prizes, making the experience both memorable and interactive. French apples are still in season and available at major Singapore supermarkets until April 2025.
Today, almost 1,300 French apple growers are committed to producing high-quality apples that are both environmentally friendly and rich in taste. Want to discover more delicious recipes and updates about French apples? Follow us on social media @FruitVegFromFR for the latest news and event information, letting you get up close and personal with this delightful and healthy offering from France!
https://x.com/fruitvegfromfr
https://www.instagram.com/fruitvegfromfr/
Hashtag: #interfel #enjoyitsfromeurope #frenchapples #fruitvegfromfrance #argiculture #retail
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