Popular Gospel singer Nathaniel Bassey has revealed why his viral Hallelujah Challenge is not monetized on YouTube. He recently had his say amid reports that he could have earned over N1 billion from the platform.
Speaking during one of the live sessions of the ongoing challenge, the Evangelist shared that his decision not to monetize the challenge is based on divine instruction.
According to him, even though people keep dragging him for failing to make money from his ministry, he would only do what his Creator instructs him to.
“People are dragging me because I didn’t monetise my YouTube channel for the Hallelujah Challenge. I won’t monetise it, God didn’t tell me to,” he said.
He further lamented that some individuals are creating fake accounts to rebroadcast his live sessions in a bid to make money from the programme.
Nathaniel Bassey concluded by saying that the Hallelujah Challenge was never about money, and his choice to ignore the potential financial benefits of the programme was an act of obedience to God’s leading.
“There are people that now join the Hallelujah Challenge on fake pages.
Some criminals take the feed from my page and air it just to make money,” he added.
The Hallelujah Challenge, which started in 2017, is a month-long midnight worship session that gathers thousands of participants across the world on Instagram and YouTube.
It has grown into one of the most followed Christian online events in the whole of Africa.
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