Daniel
Rudolph,
President
of
Henkel
Australia
and
New
Zealand,
shares
Henkel’s
50-year
journey
in
Australia.
“As
we
mark
50
years
in
Australia,
I’d
like
to
sincerely
thank
our
partners,
customers,
and
the
incredible
teams
who’ve
helped
shape
our
journey.
This
milestone
reflects
our
company
purpose
—
Pioneers
at
Heart
for
the
Good
of
Generations
—
underpinned
by
a
strong
brand
portfolio
and
our
ongoing
commitment
to
collaboration,
innovation,
and
sustainability.
Looking
ahead,
we’ll
stay
focused
on
sustainable
solutions,
creating
value
for
our
stakeholders,
and
supporting
the
communities
we’re
proud
to
be
part
of,”
says
Daniel
Rudolph,
President
of
Henkel
Australia
and
New
Zealand.
Championing sustainability for the good of generations
Established in 1975, Henkel Australia operates both the Adhesive Technologies and Consumer Brands business units with approximately 300 team members across offices and plants in Kilsyth, Seven Hills, Chatswood, and Ingleburn.
With sustainability at the heart of Henkel’s global strategy and local operations, Henkel seeks to drive new solutions that develop its business operations responsibly and successfully. In 2024, Henkel defined its net-zero roadmap, substantially extending its targets for emissions reduction along the entire value chain. Henkel Australia has been contributing to the global strategy and corresponding initiatives by taking concrete action on several levels: Since January 2022, both Australian manufacturing sites have been operating fully on electricity from renewable energy sources. These plants serve a wide range of industries and achieved a 50 percent reduction in carbon emissions in 2022, as compared to the previous year.
Henkel Australia is also a signatory of the Australian Packaging Covenant and actively supports the country’s national packaging targets. The company is committed to reducing waste streams and single-use plastics as part of a broader ambition to move towards a circular economy. Globally, Henkel has already increased its share of recycled plastic in its packaging to 25 percent, aiming to make 100 percent of its packaging recyclable or reusable by 2030.
Another pillar to creating a more sustainable future for all is Henkel’s clear focus on Corporate Citizenship and volunteering initiatives. Since 2019, Henkel Australia has had a longstanding partnership with Foodbank, the largest hunger relief charity in the country. Over the past six years, the company has supported families across Australia with over two million wash loads of laundry detergent and 50,000 bottles of shampoo and conditioner. Furthermore, the company has supported communities during crises like the 2020 bushfires and has continued to make annual winter donations to help vulnerable communities. In addition, Henkel contributes to a more sustainable and inclusive society by actively sharing knowledge on responsible consumption across schools, workplaces, and its extensive partner and customer networks. Henkel employees consistently demonstrate their commitment by participating in various volunteering initiatives, including environmental efforts like beach cleanups, preparing Christmas hampers for children, and regularly donating products to community groups in need.
Pioneering spirit and trusted partnerships at the core of business success
Throughout the last 50 years, Henkel Australia has continued to strengthen its local presence through significant investments in innovation, digitalisation and infrastructure in an effort to better serve the needs of its partners and customers.
In the last decade, Henkel Australia has launched two new centres, with many more projects to grow their innovation capabilities across the Asia Pacific. In 2015, Henkel Australia opened its first Maintenance, Repair and Overhaul (MRO) Training and Application Centre in Melbourne. This was followed by the launch of the Research and Development Innovation Centre for Laundry and Home Care in Sydney a year later.
By embracing digital transformation as a foundation for operational excellence, the company has implemented Smart Factory principles and systems. At its Kilsyth site, Henkel has significantly invested in warehouse automation and at Seven Hills, the pack-off system has been fully automated to enhance agility, safety, and productivity.
Through strategic partnerships and key acquisitions, Henkel continues to drive purposeful growth, globally and locally, fostering innovative and sustainable solutions with an award-winning portfolio.
The global acquisitions of Critica Infrastructure and Seal for Life Industries in 2023 and 2024 respectively have enabled Henkel to extend its offerings in MRO composite solutions, positioning the company as a comprehensive partner in this field for customers in Australia.
In 2015, Henkel strengthened its position as a market leader in the laundry sector by acquiring Colgate-Palmolive’s laundry detergent and pre-wash brands in Australia and New Zealand. More recently, in 2023, Henkel expanded its portfolio further with the acquisition of laundry and home care brand Earthwise, broadening its product offerings across key retailers in Australia and reinforcing its commitment to sustainability.
Scott
Hull,
General
Manager,
Consumer
Brands,
Henkel
Australia
and
New
Zealand,
highlights
key
achievements
and
the
company’s
commitment
to
corporate
citizenship.
“Over
the
past
50
years,
Henkel
Australia
has
been
strengthening
both
its
businesses
to
meet
the
evolving
needs
of
our
customers.
With
our
recent
acquisition
of
the
Earthwise
brand,
Henkel
has
expanded
its
award-winning
portfolio
within
consumer
brands,
fostering
our
position
as
a
key
player
in
the
regional
laundry
and
home
care
market,”
says
Scott
Hull,
General
Manager,
Consumer
Brands,
Henkel
Australia
and
New
Zealand.
As testament to their strong partnerships, Henkel’s current portfolio has won numerous awards for both its business units. Schwarzkopf, an innovative hair cosmetic brand, was recognised as “Australia’s Most Trusted Brand” in the Haircare category by Reader’s Digest in 2015 and Schwarzkopf Extra Care was named “Best Hairspray” in 2018 by beautyheaven.com.au’s “Best in Beauty Awards”. In 2025, laundry brands Cold Power, Dynamo and Sard Wonder were highly commended by Reader’s Digest as “Trusted Brands for Laundry Detergent and Stain Removers”. The adhesive product Loctite 55 was honoured with two Red Dot Awards this year, recognising the product’s robust and convenient design as well as the sustainability improvements of its packaging. Earlier this year, Loctite 55 was also awarded the German Packaging Award 2024 and the WorldStar Global Packaging Award.
To further foster innovation and shape the future, Henkel has partnered with universities and industrial partners in technology-oriented research projects. This includes the 2023 Formula SEA-A Competition as well as sponsoring and technically equipping several student teams in the upcoming Bridgestone World Solar Challenge. Such close collaboration allows Henkel to test the performance of their current sustainable solutions, while strengthening their bonds with future engineers and industrial markets.
Empowering strong teams to deliver meaningful solutions
With a corporate culture rooted in collaboration and empowerment, employees in Henkel Australia are encouraged to lead with an entrepreneurial spirit. This allows the company to continuously deliver meaningful solutions that make a lasting impact.
“At Henkel Australia, we’ve built a culture where everyone feels a strong sense of belonging and is empowered to thrive. Through our Smart Work approach, commitment to professional development, and a vibrant feedback culture that promotes open dialogue and continuous growth, we enable our people to shape their own career journeys. This environment not only supports individual development—it drives innovation, agility, and lasting success,” says Daniel Rudolph, President of Henkel Australia and New Zealand.
Henkel has been named one of the Best Employers in Asia-Pacific 2025 by Financial Times & Statista in their inaugural ranking. This recognition highlights Henkel’s ongoing commitment to fostering a workplace culture that prioritises inclusion, innovation, as well as collaboration and empowerment of its people. Global initiatives such as Henkel’s gender-neutral parental leave and the company’s Smart Work approach were introduced in 2024 and 2021 respectively and are also available to all colleagues in Australia.
50 Years of Purposeful Growth – A good foundation for a promising future
As
part
of
the
celebrations,
Henkel
Australia
invited
employees
to
select
a
meaningful
cause
to
support,
with
the
company
donating
on
their
behalf.
(From
left
to
right:
Suzanne
Hayden,
Head
of
HR,
Henkel
Australia
and
New
Zealand,
Daniel
Rudolph,
President
of
Henkel
Australia
and
New
Zealand)
To
mark
its
50th
anniversary
in
Australia,
Henkel
held
celebrations
across
three
different
locations,
where
team
members
from
around
the
country
came
together
to
commemorate
the
company’s
journey
over
the
past
five
decades.
The
leadership
team
also
highlighted
Henkel’s
longstanding
global
heritage,
while
looking
ahead
to
a
promising
future
in
the
region
based
on
shared
values
and
employees’
vital
contributions
to
business
success.
As part of the celebrations, Henkel Australia invited employees to select a meaningful cause to support, with the company donating on their behalf. The shortlisted organizations include Polished Man, Cancer Council, White Ribbon Australia, Beyond Blue, and World Wildlife Fund Australia. This initiative reflects Henkel’s broader commitment to corporate citizenship and its employees’ wish to make an impact as ‘pioneers at heart for the good of generations’.
Henkel Australia remains committed to being a trusted partner and innovation leader in the region. With a strong foundation built over five decades and a clear vision for the future, Henkel Australia seeks to continue delivering value to its partners and customers with a sustainable business that benefits the generations to come.
Hashtag: #Henkel
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