Kenshoo Intent-Driven Audiences Wins Third-Party Marketing Innovation Award at Performance Marketing Awards

Award-winning Kenshoo software uses consumer intent from search activity to automatically serve Facebook ads

London (April 30, 2015) – Kenshoo (http://www.kenshoo.com/), the global leader in agile marketing software, has won the award for Third-Party Marketing Innovation in the UK Performance Marketing Awards (PMA) 2015. The winning innovation, Kenshoo Intent-Driven Audiences (IDA), enables marketers to show Facebook ads to consumers that have searched for specific keywords by matching clicks on search engine ads to audiences on the social network in real-time.

Rob Coyne, Kenshoo’s Managing Director for EMEA said: “At Kenshoo we’re committed to an ongoing programme of product innovation directed at improving marketing campaign performance for our clients. Intent-Driven Audiences is a perfect example of this, so it’s hugely satisfying to have our approach to innovation acknowledged by the digital marketing industry through this award win.”

IDA enables marketers to use search intent data across the major search engines to drive more efficient targeting of Facebook ads. Brands have used it to increase ROI from Facebook advertising by up to 110%, while generating greater revenue from search marketing campaigns – up 22% – and growing average order value by 38%.

The Performance Marketing Awards, now in their 9^th year, have grown into the leading and largest awards ceremony in performance marketing, providing a platform to showcase exceptional work within the digital arena from leading advertisers, publishers, agencies, networks and technology providers. An independent panel of senior judges were appointed to identify those entries that stood out from the rest, across 26 highly sought-after categories. In awarding Kenshoo, the judges praised the innovative cross-channel approach of IDA, highlighting strong results across a number of metrics and positive feedback from users.

Kenshoo’s proprietary approach to using search intent signals to better target individuals across channels has already received wide industry recognition including winning the award for Innovation- Software in the UK Search Awards 2014. It was also a winner of a Facebook PMD Innovation Award in the twice-yearly competition in which Facebook invites Preferred Marketing Developers (PMDs) to build new solutions to help businesses realise their goals through the social network.

Kenshoo’s innovations and industry-leading technology solutions have garnered significant industry recognition. The company has been named the sole leader in The Forrester Wave™: Social Advertising Platforms, Q4 2013, the sole leader in The Forrester Wave, Bid Management Platforms, Q4 2012, the winner for Best Use of Social Media in the US Search Awards, and the #1 Search Engine Marketing and Social Media Marketing Supplier to the Internet Retailer Top 1000.

About Kenshoo
Kenshoo is the global leader in agile marketing software. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly £220 billion in annualised client sales revenue through search, social, mobile, and display advertising. Kenshoo is the only Facebook Marketing Partner with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include Accor, GroupM, Havas Media, John Lewis, and Tesco. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.

Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.

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Source: RealWire