Lee
Kum
Kee
joins
the
THAIFEX
–
Anuga
Asia
event
for
the
third
consecutive
year.
This
year,
Lee
Kum
Kee
returns
with
a
dedicated
booth
showcasing
its
signature
products
with
an
exciting
range
of
offerings
that
reflect
current
global
trends
in
health,
convenience,
and
modern
lifestyles.
From
Ready-to-Eat
(RTE)
meals
to
Menu
Oriented
Sauce
(MOS)
solutions
and
the
expanding
healthy
product
lines,
Lee
Kum
Kee
continues
to
push
the
boundaries
of
making
authentic
Asian
cuisine
more
accessible
while
championing
global
wellness.
A major highlight of the booth is the exclusive live cooking shows led by Thailand’s most renowned chefs — Chef Pom (Thanarak Chuto), Chef Toon (Sumlanat Banditrach) and Chef Enoch Teo — who demonstrate how Lee Kum Kee products can elevate the art of Asian cooking. Visitors can also enjoy daily tastings of specially crafted dishes made with Lee Kum Kee sauces throughout the event.
Lee
Kum
Kee
invites
Chef
Pom
(Thanarak
Chuto)
for
an
exclusive
live
cooking
show
at
THAIFEX
–
Anuga
Asia
2025.
Further
deepening
the
brand’s
dedication
to
culinary
excellence,
Lee
Kum
Kee
is
honoured
to
serve
as
the
Official
Partner
of
Premium
Sauce
of
the
Thailand
Ultimate
Chef
Challenge
2025
11th
edition
(TUCC),
one
of
the
premier
events
held
during
THAIFEX.
This
partnership
reflects
the
brand’s
ongoing
commitment
to
nurturing
culinary
talents
across
the
border.
Vincent Wong, President – APAC of Lee Kum Kee Sauce said: “With over 135 years of culinary heritage, Lee Kum Kee is dedicated to enabling superior experiences through the art of Asian cuisine. Our commitment to sharing our passion for authentic Asian flavours is exemplified by our participation in THAIFEX for three consecutive years, which provides us with a valuable opportunity to connect with food enthusiasts and demonstrate the diversity and excellence of Asian cuisine.”
Join Lee Kum Kee at Hall 10, Both LL15 at THAIFEX – Anuga Asia 2025 for an unforgettable taste experience that celebrates tradition, innovation, and the power of food to unite the world.
http://www.LKK.com
Hashtag: #LeeKumKee #LKK
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