Meet ZinMobi at the Mobile Retail Summit in London on June 5th

ZinMobi will be attending the Mobile Retail Summit 2014 in London on June 5^th, where Brian Stephenson will be holding an interactive workshop on how retail brands are using mobile to increase sales and loyalty with targeted mobile marketing campaigns; and will finish with a live demo of creating and executing a targeted mobile couponing promotion in just a few minutes, using the ZinMobi platform.

ZinMobi will also be involved in the ‘Meet the Expert’ session, in which they will have a series of 15-minute one-to-one discussions with selected attendees.

Workshop 2 | Zinmobi
15:25 – 16:10

“Running ROI-focused Mobile Marketing Campaigns across multi-outlet Retail Businesses” + Live Demo, by Brian Stephenson, CEO, ZinMobi

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ZinMobi Company Background
ZinMobi is a breakthrough technology company that has developed an intelligent mobile marketing platform proven to drive instant revenue and profitable growth for retailers, fast food and restaurant chains.

The Business was founded in 2010 by Brian Stephenson and Conor McAleavey to capitalise on the untapped potential of the mobile channel. Since then ZinMobi has built a world-class mobile marketing platform with data analytics at its core.

While other organisations have been focusing on creating increasingly complex solutions that demand access to Big Data and target the rarefied few who own the latest technology, ZinMobi concentrated on using the one device everyone uses – the mobile phone – and the data that provides the best indication of purchase behaviour – to trigger consumers to buy and to keep buying.

This strategy has paid dividends. ZinMobi is now the mobile marketing provider of choice for a significant number of Ireland’s leading retail and fast food chains, including: Centra, Four Star Pizza, Papa John’s, Shaws, SuperValu and Woodies. The company has also received significant investment from Enterprise ireland to support its international expansion.

The ZinMobi platform enables retailers to deliver messages and offers consumers want to receive and, run everything from low cost, high impact campaigns that drive instant sales, to sophisticated proximity-based targeting that maximizes the consumer experience on the move – both on a national and hyper-local basis.

The intelligence of ZinMobi’s offering enables retailers to generate revenue automatically once the system is set up correctly – with minimum touch from them. All a customer has to do is agree the trigger points throughout the customer lifecycle at which they want to interject with marketing messages, agree on the offers and the system does the rest – automatically selecting people who fit that profile and sending them a message with a coupon to trigger the desire to buy again. ZinMobi’s approach also ensures full consent management and data protection compliance.

With ZinMobi retailers can capitalise on the explosive growth of the mobile channel by adopting a phased approach to sales generating and loyalty-building campaigns. Proven with many of Ireland’s top 10 retailers, the ZinMobi platform is now available in the UK and the USA. So confident of the ROI that will be delivered, ZinMobi provides a unique six-part guarantee.

ZinMobi is headquartered in Dublin and has a development and support office in Kerry. Its intelligent mobile marketing and messaging technology is delivered as a software as a service and integrates with all major EPOS systems. It is proven to deliver revenue within minutes of a campaign being launched and to deliver a guaranteed return on investment

To capitalise on the mobile revolution – with a guaranteed ROI – contact ZinMobi today on +44 (0)207 293 0440 or visit our website www.zinmobi.com/marketing

Source: RealWire