Omotola Jalade-Ekeinde Donates 100% Proceeds From “Mother’s Love” To Underserved Kids

Nollywood actress Omotola Jalade-Ekeinde has announced that proceeds from her newly released film “Mother’s Love” will be used to support access to education for children. She recently had her say at a private screening of the film, and fans have been reacting.

According to her, 100 percent of the production proceeds from the project’s cinema run will be donated to Slum2School Africa.

Omotola added that the decision ensures her work contributes to social change by helping break the cycle of poverty through education.

Her words, “Today I stand before you and I am honoured to announce that a hundred percent of the production company proceeds from the theatrical release of Mother’s Love will be donated to advancing the access of education for underserved children and will be handed over to Slum2School.”

She added on X, “Yesterday GOD did a Major thing ! It is with a Great sense of purpose and Gratitude to God for this Opportunity that I announce that : 100% of the Proceeds from the TheatricalProceeds Accrued to me and my company Redhot Concepts is donated on it’s entirety for the education of children in UNDERSERVED communities including Makoko the background of our Movie. To GOD alone be all the Glory.”

WOW.

Nollywood is a sobriquet that originally referred to the Nigerian film industry. The origin of the term dates back to the early 2000s, traced to an article in The New York Times. Due to the history of evolving meanings and contexts, there is no clear or agreed-upon definition for the term, which has made it a subject to several controversies.

The origin of the term “Nollywood” remains unclear; Jonathan Haynes traced the earliest usage of the word to a 2002 article by Matt Steinglass in the New York Times, where it was used to describe Nigerian cinema.

Charles Igwe noted that Norimitsu Onishi also used the name in a September 2002 article he wrote for the New York Times. The term continues to be used in the media to refer to the Nigerian film industry, with its definition later assumed to be a portmanteau of the words “Nigeria” and “Hollywood”, the American major film hub.

Film-making in Nigeria is divided largely along regional, and marginally ethnic and religious lines. Thus, there are distinct film industries – each seeking to portray the concern of the particular section and ethnicity it represents. However, there is the English-language film industry which is a melting pot for filmmaking and filmmakers from most of the regional industries.