Shopee Rai Lokal Strengthens Local Communities, Drives Digital Economy

Empowering Malaysians Nationwide: Shopee Rai Lokal in action

“Shopee believes that providing our users with more opportunities to support our enterprising local sellers is key to driving Malaysia’s economic growth and fostering a resilient e-commerce ecosystem. By offering an enriched shopping experience, we connect consumers with the best of Malaysian products while empowering sellers with innovative tools, tailored education, and enhanced visibility to unlock their full potential and succeed in an increasingly competitive digital landscape,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.

One of these inspiring Affiliates is Nurul Syuhana, a mother of five who joined the Shopee Affiliate program in 2023 to support her family. With a modest social media following, her first RM200 commission gave her the confidence to pursue the program full-time. As she honed her livestreaming skills, her audience grew from 33 to over 200,000 followers, and she was recognised as one of the winners in the ‘Shopee Affiliate 2 Million Ringgit Club’ at the Shopee Superstar Awards 2024. “Becoming a Shopee Affiliate was a turning point for me. It allowed me to not only support my family, but also share the products I truly love, helping others make informed decisions along the way,” she shared.

Bringing Local Fashion to the Forefront

Equipping Sellers for Long-Term Success

Shopee’s 5-part Digital Platform Upskilling Summit ensured that sellers are better equipped to meet buyer expectations. The program equipped over 1,000 sellers with critical knowledge in regulatory compliance, product authenticity, and Halal certification. Partnerships with government stakeholders and agencies like the Ministry of Domestic Trade and Costs of Living (KPDN), the Department of Islamic Development Malaysia (JAKIM), and the Intellectual Property Corporation of Malaysia (MyIPO) helped address industry challenges and strengthen consumer trust.

Bibi Farizona Mahdi, owner of Umairah Homemade Cakes on Shopee, remarked, “This program has been incredibly useful in deepening our understanding of government regulations. The insights we gained are essential for navigating compliance and driving our business forward.”

Driving Digital Transformation with Government Partnerships

Shopee’s collaboration with KPDN’s annual Kempen Beli Barangan Malaysia (KBBM) campaign underscores its commitment to promoting Malaysian-made products and supporting local sellers to thrive in today’s digital economy. The campaign engages over 1.8 million sellers through a dedicated microsite and provides prime marketing assets, including vouchers and live streams, making it easier for buyers to discover and support Malaysian sellers. Shopee also participated in the Sabah leg of Program MADANI Rakyat, further connecting sellers with consumers across the country.

Partnering with Malaysia Digital Economy Corporation (MDEC) under the Best of Malaysia campaign, Shopee supported close to 3,000 Malaysian brands in growing their audience and expanding their reach to new markets in the Southeast Asian region. By leveraging Shopee’s tools and programs, sellers were able to tap into cross-border opportunities, positioning Malaysian businesses as competitive players in the global e-commerce market.

“These partnerships with KPDN and MDEC highlight Shopee’s belief in collaboration as the key to scalable and sustainable growth within Malaysia’s digital economy and dedication to making it easier for consumers to support local. By working closely with government bodies and giving buyers access to well-curated microsites, exclusive deals, and exciting live-streamed content, Shopee provides a structured and supportive platform that empowers local sellers and communities to succeed, driving long-term growth and inclusivity,” Tan elaborated.

Giving Back to Communities, Creating Inclusive Impact

Building on its commitment to empowering local sellers and fostering growth, Shopee also extends its efforts to uplift communities beyond the realm of e-commerce. Through impactful community-driven CSR initiatives, Shopee has reinforced its commitment to making a meaningful difference in the lives of Malaysians.

Shopee remains steadfast in its mission to enable local sellers and uplift communities through transformative initiatives. By empowering local businesses, talents, and buyers, driving inclusivity in e-commerce, and forging strategic partnerships with government bodies, Shopee continues to contribute towards impactful digital innovation in Malaysia.

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