Popular media executive Mo Abudu has reacted to reports that streaming platform Showmax will be discontinued. She recently had her say via her Instagram page, and fans have been reacting.
According to her, stakeholders in the industry must focus on building local solutions because African creatives need to create sustainable platforms for their own market.

Mo added that the latest development is further proof that no one is coming to save Africa.
Her words, “๐๐จ ๐๐ง๐ ๐๐ฌ ๐๐จ๐ฆ๐ข๐ง๐ ๐๐จ ๐๐๐ฏ๐ ๐๐ฌ. ๐๐ญ ๐๐ฌ ๐๐ข๐ฆ๐ ๐ ๐จ๐ซ ๐๐ฌ ๐๐จ ๐๐ฎ๐ข๐ฅ๐ ๐๐ฎ๐ซ ๐๐ฐ๐ง
I know many of you have heard the news about platforms like Showmax closing and have seen other streamers reduce their investment across the continent. Let me say this with complete sincerity. No one is coming to save us. It is up to us to build sustainable business models that truly work for our market.
It is still very early days for the new indigenous Nigerian streaming platforms that have launched recently. At @EbonyLife0NPlus, we are committed to doing everything we can to grow and strengthen our platform. We understand that it is a long journey and we are prepared for the work and patience it requires.
We are a continent rich in culture, tradition, and powerful stories. We must learn from global success stories, adapt what works, and create our own pathways because that is exactly what others have done.
I truly believe we are capable of this.
The future is in our hands. Let us build it with confidence, collaboration, and belief.
Personally, I see this as an opportunity rather than a challenge
Local for Local
Local for Global
Mo Abudu
CEO and Founder, EbonyLife Group”
WOW.
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