This
prestigious
occasion
underscores
Thailand’s
commitment
to
promoting
Thai
SELECT,
a
mark
of
excellence
that
certifies
the
authenticity
and
quality
of
Thai
cuisine.
It
applies
to
both
restaurants
serving
traditional
dishes
and
ready-to-eat
Thai
products
made
with
genuine
ingredients
and
time-honored
techniques.
The
Thai
SELECT
seal
serves
as
a
powerful
emblem
of
Thailand’s
soft
power,
enhancing
the
global
reputation
of
its
culinary
heritage.
In 2025, the Ministry of Commerce has taken bold strides to amplify the visibility of Thai SELECT, in alignment with the national strategy to harness cultural influence as a driver of economic growth. A newly introduced rating system—the Orchid Star of Honor—categorizes certified establishments into four tiers: Thai SELECT Three Stars, Two Stars, One Star, and Thai SELECT Casual.
At the gala, guests will be immersed in “THE FIVE SPIRITS OF THAI TASTE”, representing the five essential dimensions of Thai cuisine: sour, sweet, creamy, salty, and spicy. Curated by acclaimed chefs from five celebrated Thai SELECT restaurants, each course is a culinary expression of one spirit, offering a journey through the vibrant soul of Thai gastronomy. The experience includes:
· The Awakening Spirit (sour) by BLUE ELEPHANT
· The Grounded Spirit (salty) by AMDANG TYPHOON GROUP
· The Fiery Spirit (spicy) by R-HAAN
· The Soulful Spirit (creamy) by Royal Osha
· The Nostalgic Spirit (sweet) by The Artisans Ayutthaya
Adding to the evening’s distinction is a special appearance by Ethan Bernath, a prominent American chef, author, and digital food creator. He will share his impressions of Thai cuisine and engage with leading Thai chefs in a dialogue that explores the connection between flavor, well-being, and the Thai way of life.
The Thai SELECT Royal Gala Night represents a pivotal moment in advancing the international prestige of Thai cuisine. By reinforcing the excellence embodied in Thai SELECT, the event opens new avenues for global expansion of Thai food businesses—further propelling economic growth through Thailand’s cultural influence.
Hashtag: #ThaiSELECT
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