In
2024,
Hainan
Airlines
established
HNA
Preferred
Business
Co.,
Ltd.,
specializing
in
Internet
livestreaming
and
sales.
Notably,
as
early
as
2020,
the
airline
began
piloting
livestream
sales
on
platforms
like
Ctrip,
primarily
offering
flight
tickets
and
hotel
packages—making
it
one
of
China’s
earliest
adopters
of
livestream
commerce
in
the
aviation
sector.
Hainan Airlines released a loss forecast for the first half of 2024. Industry analysts suggest its progressive push into livestreaming likely stems from challenges in its core business, where achieving structural profit growth has become increasingly difficult, compelling the company to seek new revenue streams.
Flight attendant Zhuang Xuan of Hainan Airlines began participating in livestreaming e-commerce operations in 2022. Originally from China’s Taiwan region, Zhuang has garnered a significant following due to her sweet appearance and distinctive Taiwan accent, driving considerable traffic to the airline’s livestream initiatives.
“A sense of belonging means feeling that you have influence or a rightful place within your team—especially when your capabilities are recognized by everyone,” Zhuang remarked.
This young professional, under 30, is now pushing her boundaries at Hainan Airlines while seeking her own sense of belonging.
Hashtag: #ChinaNewsService
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