An Exclusive Milestone Celebration
A symbolic ribbon-cutting ceremony marked the occasion, drawing notable guests from across the region and beyond and featuring a special appearance by newly named Asia-Pacific brand ambassador Wei Daxun.
(Left)
TUMI
China,
Senior
Director
Julian
Yung,
Vice
President
of
Asia
Pacific
and
Middle
East
Aris
Maroulis,
TUMI
Asia-Pacific
Brand
Ambassador
Wei
Daxun,
TUMI
Creative
Director
Victor
Sanz,
Executive
Vice
President
and
COO
of
Shanghai
Centre
Byron
Kan
(Jian
Bailuan),
taking
part
in
the
ribbon-cutting
ceremony.
(Right)
TUMI
Asia-Pacific
Brand
Ambassador
Wei
Daxun
at
the
new
TUMI
Flagship
Store
in
Shanghai
TUMI
Creative
Director
Victor
Sanz
said,
“Returning
to
Shanghai
and
seeing
everything
come
to
life
was
incredible.
The
energy
in
the
room,
the
conversations,
the
people
–
it
was
all
truly
inspiring.
Everyone
brought
something
unique
to
the
moment,
and
that’s
what
made
it
unforgettable.
I
couldn’t
imagine
a
better
way
to
kick
off
this
exciting
chapter
for
TUMI
here
in
Shanghai.”
Following the ribbon-cutting, over 500 esteemed guests were welcomed to an exclusive after party held inside the flagship. Guests explored the space and discovered a curated selection of TUMI’s premium collections, including Alpha Bravo and Harrison. The evening also celebrated the launch of Chapter 3 of the Uncompromisingly Light campaign, brought to life through the dynamic 19 Degree Lite collection and the presence of newly appointed Asia-Pacific brand ambassador Wei Daxun. The afterparty further elevated the evening with entertainment and interactive workshops, as guests enjoyed a bespoke fan-personalization experience that paid tribute to Shanghai’s cultural richness. Inspired by the city’s creative pulse and legendary skyline, TUMI’s personalization service introduced an exclusive Shanghai mold specially crafted for the event, enabling guests to create custom keepsakes. To conclude the full-day celebration, guests were invited to a dynamic in-store experience featuring curated music, fine wine, and exclusive customization offerings—seamlessly blending TUMI’s travel-forward ethos with the city’s vibrant creative spirit.
TUMI
Creative
Director
Victor
Sanz
(left)
and
Vice
President
of
Asia
Pacific
and
Middle
East
Aris
Maroulis
addressed
guests
during
the
event,
which
also
featured
a
variety
of
personalization
workshops.
Immersive
Store
Design
Featuring
Art,
Displays,
and
Activations
Rooted in TUMI’s commitment to purposeful, performance-driven innovation, each element of the flagship’s immersive design—from the sculptural façade to curved LED screens and evocative Journey art installation—seamlessly blends the brand’s signature minimalist luxury with modern architectural aesthetics.
Echoing the sculptural elegance of 19 Degree, the flagship’s bold exterior greets visitors with a cascading metallic panel façade defined by fluid contours. This striking design detail is a nod to the collection’s signature curvature and reflects the brand’s commitment to thoughtful craftsmanship—starting from the outside in. Conveying effortless elegance in motion, refined scenario-based displays showcase the full range of TUMI men’s, women’s and travel accessories throughout thoughtfully designed spaces. A distinctive open-concept VIP area presents meticulously curated premium travel and luggage offerings, while clients can visit the interactive materials wall to experience TUMI’s innovations in cutting-edge design material technology firsthand.
Unique to the Shanghai flagship is a dedicated art installation space that bridges TUMI’s design philosophy and local artisan culture. Rooted in respect for material integrity and purposeful craftsmanship, the debut work, Journey, was created from bamboo by renowned contemporary artist Xu Fei. Exploring the intersection of movement, intention, and form, Journey draws on the ancient Chinese cosmological concept of ’round heaven and square earth’—a balance of fluidity and grounding that echoes TUMI’s approach to design. The installation embodies the brand’s belief that travel is not just about where you’re going, but how you move through the world—with clarity, resilience, and meaning.
TUMI China Flagship Store at Shanghai Centre
Address: Room A02-B, Ground Floor East Department Store, 1376 West Nanjing Road, Jing’an District, Shanghai.
Opening hours: 10am – 10pm
For more information about the flagship opening, additional content, and brand updates, follow along on TUMI.com and @TUMITravel social media channels.
Hashtag: #TUMI
The issuer is solely responsible for the content of this announcement.
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