Lando
Norris
with
19
Degree
Lite
International
Carry-On
and
Extended
Trip
Packing
Case
in
Black
Graphite
In
this
dynamic
campaign
featuring
the
all-new
collection,
TUMI
expands
upon
the
feeling
of
lightness
19
Degree
Lite
inspires.
The
brand’s
meticulous
attention
to
detail—from
lighter
dual
wheels
to
featherweight
zippers—allows
Lando
to
move
with
ease.
Working and traveling with TUMI is always incredible, and this campaign made my first trip to Lake Como unforgettable,” said Lando Norris. “Exploring the beautiful landscape was effortless with19 Degree Lite by my side—it’s an experience I won’t soon forget.”
Directed by Keane Pearce Shaw and photographed by Emma Panchot, the campaign was filmed in Lake Como and brought to life through Lando’s personal experience and perspective. As Lando explores the iconic Villa Erba and maneuvers down cobblestone streets, the film captures the effortless movement of 19 Degree Lite, echoing the freedom and agility of being behind the wheel.
“19 Degree Lite represents our continued dedication to creating products that effortlessly accompany our customers on their journeys,” said Creative Director Victor Sanz. “As a champion driver with an unmatched passion for precision and design, Lando was the perfect fit for the second chapter of our campaign. Watching him interact with our products is captivating—the way he moves with such ease and agility is a testament to the natural flow, dynamic ease and control he consistently displays both on and off the track.”
The collection includes two packing cases: the Extended Trip Packing Case and the Short Trip Packing Case, and two carry-ons: the International Carry-On and the Continental Carry-On. Available in the following core colors: Blush, Titanium Grey and Black Graphite with additional seasonal colors Amber and Cobalt, the all-new collection ranges in price from 20 million to over 30 million Vietnam Dong.
Featured in the campaign alongside 19 Degree Lite is TUMI’s coveted TUMI | McLaren collaboration in a fresh new colorway, Super Grey, inspired by McLaren’s bestselling hue, Supernova Silver. Other silhouettes included come from TUMI’s iconic collections Harrison, Alpha Bravo and Turin.
The lightest addition to the world of 19 Degree—19 Degree Lite—is available at TUMI stores worldwide and on TUMI.com. Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel social channels.
Hashtag: #TUMI
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