UAC Broadens Consumer Offerings with Launch of Zuri Seasoning

UAC Foods Limited, one of Nigeria’s foremost fast-moving consumer goods companies, has expanded its product portfolio with the introduction of Zuri Seasoning, a new line of culinary products designed to cater to the diverse tastes of Nigerian households. The launch marks another strategic milestone in UAC’s commitment to product innovation and strengthening its leadership in the local food manufacturing sector.

The unveiling of Zuri Seasoning, held in Lagos, brought together key stakeholders, distributors, retailers, and culinary experts who commended UAC for responding to changing consumer demands with a product that reflects both quality and affordability. The new seasoning line, developed after years of market research, is targeted at providing rich flavors while meeting modern health and safety standards.

Speaking during the launch, the Managing Director of UAC Foods Limited, Dr. Olufemi Adefeso, said the introduction of Zuri Seasoning is part of the company’s broader growth strategy to diversify its offerings and maintain relevance in the competitive Nigerian food market. He explained that Nigerian consumers have become more discerning about taste, nutrition, and value, and UAC’s new product line was designed to meet these expectations.

“Our goal at UAC is to keep innovating and delivering products that Nigerians can trust. Zuri Seasoning is not just another product on the shelf; it represents our commitment to quality, flavor, and consumer satisfaction. We understand that food is central to Nigerian culture, and this product has been crafted to enhance the cooking experience in every home,” Adefeso said.

He further noted that UAC’s latest investment in seasoning production aligns with the government’s drive for local manufacturing and backward integration. According to him, most of the raw materials used in producing Zuri Seasoning were sourced locally, ensuring support for farmers and other small-scale suppliers across the agricultural value chain.

Industry observers believe that the launch of Zuri Seasoning could further position UAC Foods as a leading player in the seasoning segment, which has witnessed significant growth over the years. Nigeria’s seasoning market, valued at over $1 billion, is currently dominated by both multinational and indigenous brands. The entry of UAC into this space reflects renewed confidence in local consumer purchasing power and the resilience of Nigeria’s FMCG sector.

Marketing Manager of UAC Foods, Mrs. Amaka Eze, highlighted that the new product comes in various flavors tailored to meet different regional preferences. “We conducted extensive research into Nigerian cooking habits across all six geopolitical zones, and Zuri Seasoning was developed to reflect the nation’s culinary diversity. Whether it’s for soups, stews, or rice dishes, Zuri delivers that authentic homemade taste Nigerians love,” she said.

Eze also emphasized that Zuri Seasoning is fortified with essential nutrients, aligning with the company’s health-conscious approach to product development. “Beyond flavor, we also considered the nutritional value. Zuri contains natural ingredients with reduced sodium content, offering consumers a healthier option without compromising taste,” she added.

Consumer reactions have been largely positive, with early testers praising the seasoning’s rich aroma and versatility. At the launch event, several chefs demonstrated creative recipes using Zuri Seasoning, highlighting its ability to blend seamlessly with local dishes such as jollof rice, egusi soup, and pepper soup.

The brand’s introduction is accompanied by an extensive marketing campaign that includes television commercials, social media engagement, and in-store promotions. The company has also partnered with culinary influencers and food content creators to promote Zuri Seasoning across Nigeria’s digital landscape.

According to UAC’s Group Corporate Affairs Director, Mr. Tunde Bello, the company’s expansion into the seasoning category reinforces its long-term goal of building a portfolio of trusted household brands. “For over a century, UAC has been part of Nigeria’s growth story. Our products—from snacks to dairy to beverages—have served generations of Nigerians. The addition of Zuri Seasoning strengthens our legacy of providing nutritious and affordable food solutions,” he remarked.

He further explained that UAC’s investment in modern production facilities ensures consistent quality and compliance with global food safety standards. The new seasoning is being produced at the company’s state-of-the-art plant in Ogun State, equipped with advanced technology for blending, packaging, and quality control.

Economists have described UAC’s latest move as a sign of renewed investor confidence in the Nigerian consumer goods sector, which has faced challenges from inflation, currency fluctuations, and import restrictions. By investing in locally sourced products and expanding its manufacturing capacity, UAC is seen as contributing to job creation, industrial growth, and food security.

In addition, the introduction of Zuri Seasoning aligns with Nigeria’s economic diversification agenda, which encourages companies to expand domestic production and reduce dependence on imported goods. Industry analysts believe that if sustained, such initiatives could help stabilize the food sector and strengthen local value chains.

UAC’s management has also reaffirmed its commitment to sustainability, stressing that the company is adopting eco-friendly practices in its production process. Dr. Adefeso noted that the firm’s long-term plan includes minimizing waste, reducing carbon emissions, and supporting community development projects around its operational areas.

He concluded by stating that Zuri Seasoning is more than a product; it represents a renewed relationship between UAC and Nigerian families. “We are proud to introduce a seasoning brand that is made in Nigeria, for Nigerians. Our focus remains on enriching lives through quality, innovation, and integrity,” he said.

As the product hits major retail outlets across the country, distributors and retailers have expressed optimism that the launch will stimulate competition and boost the local food seasoning market. With the Nigerian population projected to surpass 230 million by 2030, demand for affordable and locally produced food items is expected to rise significantly.

 

In conclusion, UAC’s introduction of Zuri Seasoning underscores the company’s enduring adaptability and vision in Nigeria’s fast-evolving consumer market. By combining innovation, local sourcing, and strategic marketing, UAC has once again demonstrated its commitment to delivering products that connect with the everyday lives of Nigerians. The new seasoning not only enriches meals but also reinforces UAC’s position as a household name committed to nourishing the nation.