The United Bank for Africa (UBA) has announced the launch of its latest Super Savers Promo, which will reward customers with a total of N150 million in cash prizes. The initiative is aimed at encouraging a savings culture among Nigerians while giving loyal customers an opportunity to win life-changing rewards.
According to the bank, the Super Savers Promo is open to both existing and new account holders across its branches nationwide. Customers are required to maintain or grow their savings with specific qualifying balances over a set period to be eligible for the draws. Winners will be selected through transparent draws conducted under the supervision of relevant regulatory authorities to ensure fairness and credibility.

UBA noted that the campaign is designed to run over several months, with monthly, quarterly, and grand prize draws to reward customers at different levels. The N150 million prize pool will be distributed among hundreds of winners, giving more customers a chance to benefit. Some of the prizes include cash payouts running into millions of naira for top winners, as well as smaller cash prizes for others across different categories.
The bank’s management explained that the promo reflects UBA’s commitment to improving the financial well-being of its customers and supporting financial inclusion in Nigeria. By encouraging more people to save, the bank aims to help them build financial discipline while offering tangible rewards as motivation. The campaign also aligns with the Central Bank of Nigeria’s broader agenda to deepen savings culture and enhance access to banking services nationwide.
Speaking about the promo, UBA’s Group Head of Retail Banking emphasized that the bank has a long-standing tradition of rewarding its customers and that this initiative builds on its record of previous successful promos. The Super Savers Promo, according to her, not only benefits customers but also contributes positively to Nigeria’s economy by mobilizing domestic savings that can be channeled into investments and productive ventures.
Industry analysts see this as a strategic move by UBA to strengthen its retail banking base amid growing competition in the banking sector. By providing incentives for customers to maintain higher savings balances, the bank increases its deposit base, which can enhance its lending capacity to businesses and individuals, thereby supporting economic growth.
Customers can qualify for the draws by opening a UBA savings account or maintaining their existing account with the stipulated minimum balance. Digital channels, such as UBA’s mobile app and USSD banking, will play a key role in the promo to ensure convenience and seamless participation. This reflects UBA’s focus on leveraging technology to enhance customer experience and drive engagement.
The promo is expected to generate excitement among customers, many of whom are looking for opportunities to improve their financial situations amid the prevailing economic challenges in the country. Cash prizes of this magnitude serve as an incentive for Nigerians to keep money in formal banking channels rather than informal savings systems, thereby improving financial system stability.
Financial experts have also highlighted the positive social impact of such campaigns. When individuals win significant amounts, it often leads to increased spending or investment in small businesses, education, or home building, which in turn has a ripple effect on the economy. By promoting saving, banks like UBA also help individuals develop a buffer for emergencies, a practice that can enhance financial resilience.
Over the years, UBA has been consistent in launching initiatives that reward customer loyalty while promoting banking services. The Super Savers Promo continues this tradition and reflects the bank’s role as one of Africa’s leading financial institutions with operations in multiple countries.
As the promo unfolds, anticipation is building across Nigeria, with customers eager to know when the first set of draws will take place and who will emerge among the lucky winners. The bank has assured participants that all draws will be conducted transparently and that every qualifying saver has a fair chance of winning.
Going forward, industry watchers will be keeping an eye on how this promo influences UBA’s customer acquisition and deposit growth. It is expected that the initiative will not only reward customers but also significantly boost the bank’s competitive edge in the retail banking space. For customers, this represents a golden opportunity to win part of the N150 million prize pool while cultivating a beneficial savings habit.
If successful, the Super Savers Promo could set the stage for more innovative customer reward schemes in Nigeria’s banking industry, creating a win-win situation for both the financial institutions and their clients.
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