Strategic
Market,
Huge
Potential
Bahrain
is
one
of
the
six
countries
of
the
GCC,
presenting
a
dynamic
and
potential
market
with
a
surging
demand
for
health
and
beauty
products,
driven
by
a
predominantly
young
population
–
over
two-thirds
of
Bahrainis
are
under
the
age
of
35
–
who
are
pursuing
high-quality
products.
Increased
awareness
of
beauty
trends,
influenced
by
social
media
and
lifestyle
shifts,
has
led
customers
to
greater
spending
on
personal
grooming.
As a trusted beauty expert, Watsons is well-positioned to bring world-class brands and products that meet their needs, ensuring a seamless O+O (Offline plus Online) customer experience while celebrating and enhancing Arabic beauty. With a projected market growth of USD38.8 million at a compound annual growth rate of 5% from 2024 to 2029, Bahrain presents an exciting opportunity for Watsons as part of its expansion strategy.
Dr. Malina Ngai, Group CEO of AS Watson Group, expressed her excitement about this milestone, “The expansion of Watsons health and beauty retail experience into Bahrain is an important milestone in our commitment in the GCC region. Just as important, this new flagship store further strengthens our partnership with Al-Futtaim Group to serve customers in this vibrant region where high-quality beauty and health products are increasingly in demand.”
Mr. Simon Naga, Vice President of Al-Futtaim Group, emphasised the strategic importance of this expansion, “The opening of our flagship Watsons store in Bahrain is a testament to our commitment to enhancing customer experiences across the region. As we continue to expand our footprint in the GCC market, we focus on delivering innovative retail solutions that meet the evolving needs of consumers.”
Watsons
is
“Where
Beauty
Comes
to
Shine”
The
200-square-meter
flagship
store
leverages
Bahrain’s
strategic
location
in
the
Gulf,
showcasing
over
200
local
and
international
brands
across
meticulously
designed
zones.
Key
areas
include
the
innovative
Derma
Zone,
which
features
internationally-renowned
products
alongside
personalised
skincare
recommendations,
and
the
enticing
Skincare
Zone,
where
customers
can
explore
popular
K-beauty
and
J-beauty
brands.
Additionally,
the
store
includes
a
chic
Makeup
Zone
and
Sustainable
Zone,
each
thoughtfully
tailored
to
meet
a
diverse
range
of
customer
needs.
As Watsons continues to expand, it remains committed to delivering exceptional customer experiences and high-quality products that empower customers to Look Good, Do Good, and Feel Great.
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