Wrap It Up! A Christmas Atelier at LANDMARK curated by Sarah Andelman

HONG KONG SAR – Media OutReach Newswire – 20 November 2024 – This holiday season, LANDMARK invites Hong Kong to an exceptional celebration of the art of gifting. In collaboration with world-renowned cultural curator Sarah Andelman, “Wrap It Up! A Christmas Atelier at LANDMARK” marks her first large-scale installation in Asia. Inspired by Sarah’s discerning global perspective, LANDMARK will be transformed into an enchanting ribbon-filled wonderland, breathing new life into the cherished tradition of gift wrapping in an immersive and unique manner. Beginning on 21 November, clients are invited to explore this festive atelier, discovering the true allure of gifting and the joy of turning each present into a thoughtful, heartfelt treasure.

Curated by Sarah Andelman—the cultural connoisseur known for her refined taste and innovative contributions to contemporary retail as the visionary behind Just An Idea and legendary Parisian concept store, Colette—LANDMARK proudly collaborates with ten internationally celebrated artists: Ceizer, Fenwan Chen, Forlee Bean, FriendsWithYou, Gabriela Noelle, Kasing Lung, Katerina Jebb, Mr.A, Nina Chanel Abney and Ribbonesia.

This illustrious alliance comes together to reimagine the very essence of gift wrapping, creating a series of meticulously designed experience zones, along with exclusive designer ribbon collections, and limited-edition collectibles, all curated for discerning LANDMARK customers. All visual elements and graphic design for this project have been crafted by the Parisian creative studio Faye and Gina, under Sarah Andelman’s artistic direction.

In Sarah’s words, “Collaborating with LANDMARK for my first large-scale installation in Asia was natural, as it stands out as a distinctive global destination in the dynamic heart of Hong Kong. The energy of this space aligns beautifully with my vision, offering a vibrant canvas for creativity and artistic expression. Together, we rekindle the joy of thoughtful gifting and create a magical experience that resonates with both locals and visitors alike.”

The Christmas Atelier Experience

Blending physical and digital elements, Sarah and the 10 artists have conjured 12 dynamic experience zones on stage, along with 6 more offstage experiences within LANDMARK ATRIUM. Guests will embark on a journey to explore the art of gifting in this immersive ribbon installation.

They’ll find delightful ribbon-themed games and interactive wonders, along with a range of personalised experiences onstage. Guests can design and print their own ribbons, and transform cheerful snapshots into custom postcards to share this joyful experience with someone special. Those who secure a spot in the exclusive Ribbonesia Workshop will have the opportunity to add personal touches to the hand-crafted ribbon ornaments by Japanese ribbon master Ribbonesia, bringing home a one-of-a-kind festive keepsake.

The popular character ‘Zimomo’ by Kasing Lung makes a grand entrance at the ‘Wrap It Up!’ installation at LANDMARK with an awe-inspiring, 2.5-metre-tall Christmas display, destined to be the holiday photo spot. Numerous stunning installations will also be unveiled throughout LANDMARK ATRIUM, both onstage and off. Whether posing with the giant pink cushion compact at The Beauty Spot, enjoying the Ribbon Dreams Swing or exploring the Ribbon Wonderland filled with Ribbonesia’s beautiful masterpieces, participants are guaranteed a picture-perfect moment. These unforgettable photo opportunities are sure to leave you with cherished memories that will sparkle long after the holiday season.

Mr. Alexander Li, Director and Head of Retail, Hong Kong & Macau, Hongkong Land Limited, says: “We are thrilled to be able to bring world-class visionaries such as Sarah Andelman to LANDMARK and Hong Kong – it demonstrates the continued attraction of this city as a globally recognised destination. This holiday season we invite clients to take the opportunity to immerse themselves in the essence and beauty of the act of gifting, from design to production, selection and purchase. Through our Atelier, we hope clients can use ribbons and wraps to add their own final and special touch for somebody they love.”

Visit the LANDMARK website to reserve your time slots for all Christmas installation activities and embrace the spirit of gifting, perfect for both adults and children!

Exclusive Collectibles for Charity Sales

Christmas is a season for giving, and LANDMARK is elevating the festive spirit by collaborating with internationally acclaimed artists to showcase limited-edition items for charity sales. Among the must-have collectibles are our exclusive designer ribbon collections, each featuring unique artwork by celebrated artists, as well as five exquisite, handcrafted ribbon ornaments created by Ribbonesia, a fabulous range of Catsk8 collectibles by Hong Kong-based artist Forlee Bean, and a limited-run of Wrap It Up! iPhone cases by CASETiFY. Also, stay tuned for a special edition Zimomo collectible, to be unveiled at a later date! Consistent with the theme, LANDMARK will feature two gift wrapping stations, allowing customers to have their gifts wrapped while contributing to charity.

Sarah Andelman has supported this charitable cause by offering a handpicked selection from her publishing company, Just an Idea Books, for charity sales. Each piece showcases her unique taste and style, making them a delightful addition to any collection.

LANDMARK is also partnering with the Landmark Mandarin Oriental Hong Kong to present a festive cake shop featuring specially crafted holiday pastries for a limited time only. A highlight of The Cake Shop by LMO-Freshly Baked is the debut of ‘sacai THE cake by Richard Ekkebus,’ the Michelin-star chef from Amber who has teamed up with Japanese fashion brand sacai to create a special “S” shaped cake (limited quantities daily) in celebration of the holiday season.

Supporting Local Charities This Giving Season

The net proceeds from ticket sales for the stage experiences, as well as earnings from the Charity Sales, Cake Shop, Gift Wrapping Counter and Christmas charity booths, will benefit Hongkong Land HOME FUND’s supported charities, aiding their efforts to assist young people and underprivileged children in Hong Kong. The beneficiaries include Caritas Hong Kong, dedicated to offering relief and rehabilitation services to the poor and the distressed; the Hong Kong Christian Service (HKCS), which supports and inspires the disadvantaged and the neglected through over 100 service units across Hong Kong; and Light Be, a pioneering housing organisation that empowers youth and families with children; and Make-A-Wish Hong Kong, which fulfils the dreams of critically ill children. Customers can also donate toys from 21st November 2024 to 1st January 2025, at the concierge on 2/F of LANDMARK ATRIUM and G/F of LANDMARK Prince’s, sharing love with children in need.

Continuing our tradition of community support, this Christmas is especially meaningful thanks to our business partners and tenants. Building on the success of last year’s campaign, “Christmas Trees of Hope,” Hongkong Land HOME FUND has once again invited tenants and partners to support Hong Kong’s community by sponsoring Christmas trees across the Central Portfolio. This year, the donation opportunity has also extended to LANDMARK’s pedestrian bridges, where donors have also donated to adorn the bridges, fostering a warm and cheerful ambiance across Hongkong Land’s Central portfolio.

Unlock Exclusive Gifting Season Rewards*

In addition to the experience at LANDMARK ATRIUM, from 21st November to 26th December 2024, customers can enjoy exclusive Gifting Season Rewards. Every shopping excursion or culinary experience at our 70+ dining destinations will unlock special privileges designed to enhance Christmas festivities.

Shoppers will earn up to 5x BESPOKE Rewards Points, along with festive rewards and gifts, and benefit from our exquisite gift-wrapping service. As a special touch, a curated festive collection of treats from Mandarin Oriental, Charbonnel et Walker, See’s Candies, Townhouse, Bed & Bath and Bookazine will be available, ensuring that each thoughtfully chosen present carries heartfelt blessings.

*Terms and conditions apply. Please refer to website for more details.

Gifting Season Rewards
21^st November – 26^th December 2024
Early Bird Period: 21^st November – 11^th December 2024

Event Details
Wrap It Up! A Christmas Atelier at LANDMARK curated by Sarah Andelman
Date: 21 November 2024 to 1 January 2025
Opening Hours: 10:30am – 7:30pm
Location: G/F, LANDMARK ATRIUM

Pass Type	Access Details	Price
Onstage Experience Pass	11 onstage experiences (The Ribbonesia Workshop not included)	HK$100 / Person
Onstage Experience Pass & The Ribbonesia Workshop Pass	12 onstage experiences (The Ribbonesia Workshop included)	HK$180 / Person

Collectibles for Charity Sales

Hashtag: #LANDMARKHK

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