As the fourth largest exporting trade partner of Nigeria, the United States does a great deal of marketing for products that go in and out of that country. As a result, a lot of marketing firms that do online advertising for Nigeria are based in the US and her territories. Although it may not seem quite correct, you need to consider that there are many companies in the United States seeking international markets for their products.
Believe it or not, this is why Nigerian marketing here at home in the United States should target not only the United States but the 5 largest trade partners of that country. As their economy grows, so too do orders from those companies that Nigeria imports from. It may seem counterproductive to advertise targeting other major markets, trying to get them to export to Nigeria but the truth is, the stronger that economy gets the easier it will be to get orders in the future – basic economics at work as you would learn when studying for a local or online marketing degree.
Who are the 5 Largest Trade Partners of Nigeria?
Although the figures fluctuate from year to year, the top five exporters to Nigeria remain fairly steady in rank. To date in recent years they are:
- United Kingdom
- United States
- The Netherlands
Each of these countries is recognized as a leading economy in the world and it is expected that nothing will change much in the foreseeable future. When targeting audiences for trade with Nigeria, these are the five countries that should be considered first.
Countries that Import the Most from Nigeria
When talking about a trade partner, in the strictest sense you also need to look at those countries that import as well as export. For this reason, countries that should be targeted with marketing include:
- The Netherlands
As a developing nation, Nigeria has a lot of potential for growth and that’s why marketing majors seeking an online bachelor of science in marketing should focus on forging a stronger bond between importing and exporting trade partners.
The Largest Exports from Nigeria
In order to understand just how much potential there is in the Nigerian market it would be good to take a brief look at the country’s largest exports. These include:
- Crude Petroleum
- Petroleum Gas
- Refined Petroleum
- Pyrophoric Alloys
- Special Purpose Ships
As you can see, there is always going to be a market for their top three exports and since they all fall within the same energy sector, marketing efforts can take a similar focus.
One of the biggest mistakes any marketing professional can make is to keep marketing efforts confined to companies within a single nation. This is a global society in which we live. Marketing majors are encouraged to keep this mindset and learn as much as possible about global economics. By working together to promote growth, both countries benefit and often it is the marketing professional that helps to establish the relationship through which everyone benefits.