SCOTTSDALE, AZ–(Marketwired – May 19, 2015) – TrueShip (http://www.TrueShip.com) has just issued a new guide that entails the most current 2015 Father’s Day ecommerce statistics with suggestions on how e-retailers can make small changes to their marketing plan in advance to attract more sales this year.
Father’s Day is estimated to rake in over $13.3 billion in the U.S. this year, with ecommerce accounting for about half of all sales. As roughly 50% of Americans look to online stores to find swag for dad, e-retailers should be forward-thinking about preparing for Father’s Day by better understanding the associated ecommerce facts, and how they can apply these metrics to improve their conversion funnel.
The guide covers topics that include:
- The impact of mobile versus desktop shopping.
- How digital coupons are influencing sales.
- Why free shipping is important to shoppers.
- Buying trends of shoppers and how far in advance of the holiday that they make a purchase.
- Average consumer spending.
- Why the returns policy matters.
- Illustrated infographic on 2015 ecommerce Father’s Day facts.
- Five methods of improving the sales funnel in time for the holiday.
“Father’s Day has become a large revenue generator for ecommerce,” explained Michael Lazar, Director of Online Marketing at TrueShip. “With over $7 billion pegged to spent by consumers online this year, our newest guide helps e-retailers understand how they can make the facts work in favor of their sales funnel.”
TrueShip’s newest guide on Father’s Day ecommerce facts can be viewed in its entirety by visiting: http://www.trueship.com/blog/2015/05/19/2015-fathers-day-ecommerce-facts-you-need-to-know-how-to-fuel-your-sales-funnel/#.VVuTREbhAp0.
A detailed assortment of related ecommerce guides can also be found at TrueShip’s website at: http://www.trueship.com/blog.
#ShipSmarter — TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.
#ReturnsHappen — ReadyReturns is a customer-facing, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.
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Director of Online Marketing
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