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OrderGroove Taps Erin Rucker as Chief Operating Officer to Fuel Company Growth and Expansion

NEW YORK, NY–(Marketwired – Apr 27, 2015) – OrderGroove, the leader in B2C subscription commerce solutions, today announced that Erin Rucker has joined OrderGroove as Chief Operating Officer to support the company’s accelerating growth. In her new role as COO, Erin will oversee Operations, Client Services, Subscription Marketing & Human Resources, responsible for accelerating revenue growth, building and scaling a world-class team and culture, and ensuring strong value delivery for OrderGroove’s clients.

“I am very excited to join OrderGroove during this period of explosive growth in subscription and membership services,” said Rucker. “OrderGroove has built its reputation as a leader in providing market-changing, subscription commerce solutions for top brands like CVS, L’Oreal and Johnson & Johnson. I am thrilled to be a part of this exceptional team of smart, talented and industry leading professionals as we focus on innovation and continue to deliver a best-in-class experience for our customers.”

Erin Rucker brings more than 18 years of operations and business experience to the COO position at OrderGroove. Prior to OrderGroove, Erin served in leadership roles at Yodle for 6 years, first as SVP of Client Services and then as Chief Human Resources Officer, where she helped scale Yodle’s marketing automation SaaS business from start-up to $160M+ in revenue, 50,000 customers and over 1,300 employees. Previously, Erin was VP of Operations and Customer Service at Yahoo! HotJobs for 8 years and held management positions at a number of high tech start-up organizations.

“Erin has a long history of building and running first-rate teams and organizations for companies like Yodle, Yahoo and Accenture,” said Greg Alvo, founder and CEO of OrderGroove. “It is an honor to add a leader of Erin’s caliber to the OrderGroove executive team, and I’m very excited to partner alongside her as we continue to deliver innovative subscription solutions to the world’s largest companies and ensure that we provide world-class support for their businesses and brands. As commerce continues the seismic shift towards the subscription and membership economy and OrderGroove establishes our position as the leader in B2C subscription solutions, building a world-class team and culture is critical and I’m thrilled to have Erin join us on our mission.”

Rucker started her career at Accenture, where she spent several years in Change Management. She holds a bachelor’s degree in Industrial and Labor Relations from Cornell University.

About OrderGroove:
OrderGroove’s SaaS-based subscription commerce technology platform and network is the first to enable global B2C companies and marketers to turn customer loyalty into exclusivity, maximizing revenue growth, customer lifetime value and profitability. The platform, coupled with subscription-specific data and analytics, currently serves the retail and CPG verticals, helping many of the largest Fortune 2000 companies including CVS, L’Oreal, The Vitamin Shoppe and Johnson & Johnson establish long term relationships with their most valuable customers. For more info, please visit www.ordergroove.com.

Greg Alvo
CEO & Founder
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