Boston, MA, May 11, 2015 –(PR.com)– Trender Research (www.TrenderResearch.com), producers of the Social Tools Summit (www.SocialToolsSummit.com), announced today that Oktopost’s CEO and founder, Daniel Kushner, will speak on the topic of Analyzing the Business Value of Your Social Media Program. Oktopost is SaaS solution and the only social media management platform made for B2B marketers. The Social Tools Summit, held at the Boston Omni Parker House on May 12th and part of a week-long series of events during “Social Innovation Week” (www.SocialInnovationWeek.com), gathers many of the world’s leading social media experts and corporate practitioners to discuss ways to improve the efficiency and return-on-investment (ROI) of social media programs.
The Social Tools Summit is a unique conference that showcases the wide variety of social media tools available for companies large and small, how they can be fully leveraged, and real-life examples of how businesses are deriving ROI from them. The Summit is targeted at executives and managers in social business, social media, marketing, strategy, public relations, corporate communications, sales, business development, and human resources.
In addition to the informative panel discussions, attendees will participate in the “Product SpeedCase” that allows them to see a 5-minute demonstration of sponsors’ products and services. Attendees will then vote on the “Best of Show” which will be announced during the closing ceremony. In addition, one attendee will be awarded the “Social Genius” trophy by winning the game system used during the Summit.
“We’re thrilled to have Oktopost join us for this lively and informative conference,” said Neal Schaffer, Author of “Maximize Your Social” and Co-Founder of the Social Tools Summit. “Daniel has tremendous knowledge and experience to share, so we’re fortunate he could speak.”
“Finally, an event dedicated to social media tools that supports the needs of B2B marketers,” said Daniel Kushner. “This brings a wonderful opportunity for marketers to discover superior tools and to connect with the companies behind the magic.”
As a complement to the expert speakers, a focus group of social media power users will help keep the conversation grounded in the everyday realities of digital marketers.
The Social Tools Summit is a one day event and is open to professionals across the industry. For more information or media inquiries, contact Brian Mahony, bmahony@SocialToolsSummit.com.