SCOTTSDALE, AZ–(Marketwired – August 10, 2015) – TrueShip (http://www.trueship.com) — the leading provider of automated returns management solutions (ReadyReturns) — has just released a new white paper that offers insight into the returns policy and process, underscoring how it actually can generate increased profits for retailers.
Current estimates show that about one-third of all products that are purchased online are returned. E-retailers need to be cautious about how they approach their returns policy because a forward-thinking and progressive, hassle-free and cost-free policy is preferred by consumers, but often is shied away from by retailers, namely due to worrying about the impact it can have on their bottom line. In contrast, a policy that is more conducive to retailers’ bottom lines may not be intriguing to consumers, who can then simply take their business to another retailer instead. Finding the balance is the hardest part.
In TrueShip’s newest white paper, the company takes an in-depth look at online product returns, and demonstrates how offering the same return policies as large marketplaces like Amazon or leading retailers like Zappos do can actually improve long term profits in the form of increased customer loyalty and improved retention, as well as more sales and word-of-mouth advertising.
The white paper covers these following elements:
- Online Product Returns Are Part of a Trillion Dollar Business
- Roughly One in Three Products Get Returned
- Who’s Reading the Online Product Returns Policy Anyway?
- Appealing to Customer Demand
- Keeping in Par with Brick and Mortar Retailers
- Study Finds Greater Than 25% Increase in Sales from Convenient Returns
- Why Online Retail Returns Used to Be a Nightmare
- What Can A Convenient Product Returns System Do For You?
“As the ecommerce world expands, retailers are going to have to accommodate for the fact that consumers want online returns to be as simple and as straightforward as brick and mortar returns are,” explained Michael Lazar, Director of Online Marketing at TrueShip. “Our newest white paper helps these retailers better understand that they truly have everything to gain by getting on board with an automated and convenient online product returns system.”
Read the white paper at: http://www.trueship.com/articles/study-finds-that-convenient-online-product-returns-improve-profits-exponentially/
A wide assortment of related guides and white papers can also be found at: http://www.trueship.com/blog.
#ShipSmarter — TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.
Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.
#ReturnsHappen — ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.
Start a 30-day trial of ReadyReturns by visiting: http://www.TrueShip.com/products/ReadyReturns.
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Director of Online Marketing
Tel: (877) 818-7447