Screenshot
of
some
tourism
data
from
the
white
paper
Inbound
tourism
serves
as
a
critical
indicator
of
the
international
competitiveness
of
a
country
or
a
region’s
tourism
industry.
It
is
also
a
symbol
of
leading
global
tourism
destinations,
and
a
crucial
window
to
present
brand
identity
and
drive
cultural
exchange
of
the
destination.
The
white
paper
consists
of
5
key
sections
and
22
chapters,
covering
topics
such
as:
“Macro
Background
of
Inbound
Tourism
in
Hainan
Province”,
“Analysis
of
the
Current
Situation
of
Inbound
Tourism
in
China
and
Hainan
Province”,
“Challenges
Facing
Hainan’s
Inbound
Tourism”,
“The
‘Digital
Twin’
Tourism
Experience
Model”,
and
“Countermeasures
and
Recommendations”.
It
systematically
examines
factors
influencing
Hainan’s
inbound
tourism
and
compares
its
uniqueness
and
similarities
with
both
domestic
and
international
competitors.
It
also
offers
forward-looking,
targeted,
and
actionable
solutions
in
areas
such
as
brand
image
development,
international
communication
strategies,
visitor
experience
enhancement,
and
tourism
management
systems.
The research process spanned nearly a year, and the team employed diverse methodologies including industry-wide field surveys, domestic and international questionnaire analyses, in-depth interviews, and participatory observation, while taking into consideration of the current trends of Hainan and its boutique tourist destinations, creating and analysing a multi-dimensional picture of “Hainan Tourism and Culture Brand Image Development and International Communication Strategies”. The white paper adopts an advanced theoretical framework centered on an “emotional cognition-behavioral decision-making” model to analyse tourists’ experience, offering a novel and systematic perspective to understand the whole tourism process in the context of the digital era.
It also addresses the macro trends driven by the rise of “Generation Z” consumers and the structural transformation of the tourism industry, and thoroughly explore the transformation of the entire tourism and culture industry of Hainan Province. In terms of narrative strategy, the white paper innovatively introduces the “digital twin” model to offer an in-depth exploration of traveller behaviour and preferences, opening a new horizon for Hainan to develop its tourism and culture industry in an innovative way.
The issuer is solely responsible for the content of this announcement.
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