Interfel
Malaysia
Kombucha
Workshop
The
outlook
for
specific
apple
varieties
varies
widely.
While
the
yield
of
some
of
the
major
French
varieties
such
as
Golden
and
Gala
has
increased
—by
8%
for
Golden
and
1%
for
Gala—
other
varieties,
such
as
Granny
Smith
and
Fuji,
have
declined
by
26-30%.
The
production
of
club
varieties
and
local
selections
has
also
decreased
this
year.
For
instance,
Pink
Lady,
France’s
third-largest
variety,
yielded
154,000
tons,
indicating
a
10%
decline.
Meanwhile,
the
crop
of
Jazz
has
decreased
by
19%.
For more than 25 years, French apple growers have proactively embraced innovative and adaptive measures. They are implementing sustainable agricultural practices such as precision irrigation, soil management, and environmentally friendly pest control to ensure the healthy growth of the trees and enhance their resilience. These methods not only protect the environment but also secure a sustainable supply of high-quality apples. Each apple not only tastes delicious but also embodies this commitment.
To introduce the authenticity of its produce and its process of responsible farming, INTERFEL hosted a series of annual activities in Malaysia. The series of activities include French Apple Kombucha Workshop for influencers, consumer roadshow, and in-store samplings at major retail stores such as AEON, Lotus, Econsave, and Jaya Gorcer. The activities happened from December 2024 until March 2025 with great success.
With emphasis on sustainability, Interfel aims to expand their initiative by promoting diverse methods of consuming French Apples and supporting sustainability through various activities that offer versatile uses for French Apples, promoting health, and minimizing the environmental footprint—all while celebrating the varied culinary possibilities of this nutritious fruit.
These activities were a resounding success, drawing the participation of 20 local influencers in the French Apple Kombucha Workshop and reaching over thousands of consumers through in-store samplings. Consumers also enjoyed lively roadshow events featuring fun games and exciting prizes, making the experience both memorable and interactive. French apples are still in season and available at major Malaysian supermarkets until March 2025.
Today, almost 1,300 French apple growers are committed to producing high-quality apples that are both environmentally friendly and rich in taste. Want to discover more delicious recipes and updates about French apples? Follow us on social media @FruitVegFromFR for the latest news and event information, letting you get up close and personal with this delightful and healthy offering from France!
https://www.interfel.com/
https://x.com/FruitVegFromFR
https://www.instagram.com/fruitvegfromfr/
Hashtag: #enjoyitsfromeurope #frenchapples #fruitvegfromfrance
The issuer is solely responsible for the content of this announcement.
Support InfoStride News' Credible Journalism: Only credible journalism can guarantee a fair, accountable and transparent society, including democracy and government. It involves a lot of efforts and money. We need your support. Click here to Donate